Message: The core idea or theme being communicated.
Intention: Why the text was written (to inform, entertain, persuade, etc.).
Purpose: The effect the creator wants the text to have on the reader/viewer.
Style: How the writer expresses ideas (e.g., descriptive, persuasive, narrative).
Register: Level of formality:
Formal: Academic or professional.
Neutral: Everyday, standard English.
Informal: Conversational, may include slang.
Tone: The writer’s attitude (e.g., sarcastic, hopeful, serious).
Diction: Word choice that influences tone (e.g., emotional, complex, simple).
Comma (,): Separates elements.
Full Stop (.): Ends a sentence.
Question Mark (?): Asks a question.
Exclamation Mark (!): Shows emotion or command.
Ellipsis (…): Suggests hesitation or unfinished thought.
Noun: Person/place/thing.
Pronoun: Replaces a noun.
Verb: Action or being.
Adjective: Describes a noun.
Adverb: Describes how, when, where.
Conjunction: Joins words (and, but).
Preposition: Shows direction/location (under, beside).
Interjection: Emotion (Wow! Ouch!).
Simple: One main clause.
Compound: Two independent clauses joined by a conjunction.
Complex: Independent + dependent clause.
Fragment: Incomplete sentence.
Subject-verb agreement.
Consistent tense.
Correct punctuation and capitalisation.
Pronoun use must match noun.
Use of articles (a, an, the).
Simile, Metaphor, Personification: Imagery.
Alliteration, Assonance, Onomatopoeia: Sound.
Irony, Hyperbole, Symbolism: Effect.
Enjambment, Caesura: Poetic structure.
Theme, Motif, Tone: Underlying meaning.
Follow mark allocation.
Restate the question in your answer.
Use evidence/quotes to support answers.
Use full sentences and correct grammar.
Avoid vague responses ("Because it is cool").
Stanza: Group of lines.
Rhyme Scheme: Pattern of end rhymes (e.g., ABAB).
Enjambment: Continuation of a sentence beyond a line.
Tone: Emotion of the speaker.
Imagery: Sensory details.
Symbolism: Objects representing deeper meaning.
Theme: Nature’s power; change.
Tone: Tense, ominous.
Techniques: Personification, onomatopoeia, alliteration.
Theme: Resilience, pride, defiance.
Tone: Confident, bold.
Structure: Repetition, quatrains, rhetorical questions.
Theme: Feminine strength, subtle rebellion.
Tone: Soft yet powerful.
Techniques: Repetition, symbolism, personification.
Theme: Letting go, growth.
Tone: Reflective, emotional.
Devices: Metaphor, simile, imagery.
Purpose: Persuade (buy, support, vote).
Techniques: Rhetorical questions, testimonials, slogans, colour psychology.
Target Audience: Who it's aimed at.
Goal: Manipulate beliefs/behavior.
Devices:
Bandwagon
Name-calling
Testimonial
Fear appeal
Glittering generalities
Plain folks
Satire: Criticising through humour and irony.
Humour: Lightens serious topics.
Clues:
Visual: Facial expressions, labels, exaggeration.
Verbal: Puns, captions, irony.