When there is a shortage of a product, there is not necessarily any less of it, either absolutely or relative to the number of consumers.
Some people use the price controlled goods or services more generously than usual because of the artificially lower price, and as a result, other people find that less than usual remains available for them.
Scarcity versus Shortage: One of the crucial distinctions to keep in mind is the distinction between an increased scarcity, where fewer goods are available relative to the population, and a shortage as a price phenomenon.
Hoarding: Individuals keeping a larger inventory of the price controlled goods than they would ordinarily under free market conditions, because of the uncertainty of being able to find it in future.
Black Markets: While price controls make it legal for buyers and sellers to make some transactions on terms that they would both prefer to the shortages that price controls entail, bolder and less scrupulous buyers and sellers make mutually advantageous transactions outside the law.
Quality Deterioration: One of the reasons for the political success of price controls is that part of their costs are concealed.