In-Depth Notes on Music Industry Networking for Producers

Networking Basics

• Networking is essential in the music industry for gaining placements.
  • Reach out to various music professionals such as producers, artists, managers, engineers, and label employees.
  • Key Quote: Murda Beat's statement on placements: 80% networking, 20% creating.

Finding Contacts

• Utilizing Genius.com:
  • Search for albums by popular artists.
  • Check who produced the songs to identify potential connections.
  • Example: Searching Gunna's latest album to find producers.
  • Click on producers' names to find their Instagram profiles.

Making a Connection

• Ensure your online profile does not look like a bot:
  • Have a professional photo and engaging posts (studio sessions, placements, etc.).
  • A well-curated bio can attract attention.
• Interact with producers:
  • Like their posts and leave thoughtful comments.
  • Message them to introduce yourself and highlight your work.
  • Personalizing messages increases the chance of getting noticed.

Crafting Effective Messages

• Start with a compliment and share your experience or work:
  • Example: "Your album is fire! I've been working with similar artists."
  • Offer value by mentioning relevant work and collaborations.
  • Avoid generic messages; personalize each one.

Recommendations for Outreach

• Contact multiple producers daily:
  • Suggest reaching out to at least 10-20 producers each day.
• Analyze connections:
  • Find out if the producer has friends or connections to artists you want to work with.
  • Example: If targeting Baby Drill, contact his friends who may have access to him.

Targeting Engineers

• Identify engineers through track credits:
  • Often included in the "written by" section when looking up songs.
  • Build a similar outreach strategy tailored to engineers, as many are also producers.

Organizing Contacts

• Spreadsheet Setup:
  • Use a spreadsheet to keep track of producers, emails, and contact details.
  • Segment lists between 'main producers' and 'starters, beats, FOPs, loops'.
  • Regularly update as you expand your network.

Conclusion

• Emphasize practice:
  • It’s crucial to put these networking strategies into action consistently to secure placements.
  • Regular follow-ups and maintaining relationships is equally important for sustained success in the industry.
• Encourage persistence; networking can lead to placements without meeting artists in person.