==Learning== – any relatively permanent change in behavior that occurs due to experience
==Behaviorism== – school of psychology that accounts for behavior in terms of observable events
==Conditioning== – involves forming associations between environmental stimuli and responses
Classical conditioning
Operant conditioning
Other theories reject the idea of omitting mental processes from explanations of human behavior
Social learning theories
Cognitive theories
Classical Conditioning
New reflexes from old
==Pavlov== was the first to describe and document the form of learning we now call classical conditioning
Terminology :
==Unconditioned stimulus (US)== – stimulus eliciting an automatic or reflexive response
==Unconditioned response (UR)== – response that is automatically produced
==Conditioned stimulus (CS)== – an originally neutral stimulus that comes to elicit a conditioned response after being paired with a US
==Conditioned response (CR)== – response that is elicited by a CS
==Learning== occurs when a neutral stimulus is regularly paired with a US and the neutral stimulus becomes a CS that elicits a CR that is similar to the original, unlearned one
Classical conditioning is also called Pavlovian or respondent conditioning
Principles of Classical Conditioning
==Extinction== – when the conditioned stimulus is presented repeatedly without the unconditioned stimulus, the conditioned response eventually disappears
==Spontaneous recovery== – after a response has been extinguished, it may spontaneously reappear after the passage of time, with exposure to the conditioned stimulus
==Higher‐order conditioning== – a neutral stimulus can become a conditioned stimulus by being paired with an already established conditioned stimulus
==Stimulus generalization== – after a stimulus becomes a conditioned stimulus for some response, similar stimuli may produce the same reaction
==Stimulus discrimination== – different responses are triggered by stimuli that resemble the conditioned stimulus in some way
What is really learned in classical conditioning?
For effective conditioning to occur, it is not enough to pair the stimuli; the neutral stimulus must reliably signal the unconditioned one
Conditioning is less certain in everyday life
Classical Conditioning in Real Life
Learning to like
Learning to fear
Some things may be more easily learned because of a biological predisposition based on evolutionary considerations
Little Albert example
Therapy techniques that have developed to reverse classically conditioned fears include ==counterconditioning== and ==systematic desensitization==
Accounting for taste – food and odor likes and dislikes
Reacting to medical treatments
Operant Conditioning
The birth of radical behaviorism
Introduced at the turn of the twentieth century
Thorndike observed that behavior is controlled by its consequences
B.F. Skinner – behavior is explainable by looking outside of the individual
The Consequences of Behavior
A response can lead to three types of consequences: neutral consequences, ==reinforcers== : increase the probability that the response they follow will recur, and ==punishers== : make the response they follow less likely to recur
Consequences are most effective when there is no delay between response and consequence
Primary and secondary reinforcers and punishers
==Primary reinforcers== satisfy biological needs
==Primary punishers== are inherently unpleasant
==Secondary reinforcers== are reinforcing through association with other (possibly primary) reinforcers
==Secondary punishers== are punishing through association with other punishers
Positive and negative reinforcers and punishers
==Reinforcers== – always increase the likelihood of a response
==Positive reinforcement== – something pleasant is presented
==Negative reinforcement== – something unpleasant is removed
==Punishers== – decrease the likelihood of a response
==Negative punishment== – something pleasant is removed
Principles of operant conditioning
Skinner boxes and cumulative recorders are often used when conditioning animals
==Extinction== – a previously learned response stops occurring because it is no longer
reinforced
==Spontaneous recovery== is the return of a response that has been extinguished
==Stimulus generalization== – a response occurs to stimuli that resemble the stimuli present during the original learning
==Stimulus discrimination== – the ability to distinguish between similar stimuli and to respond only to the one that results in the reinforcer
==Discriminative stimulus== is a signal whether a response will pay off; it is said to exert stimulus control over the response because it signals whether the conditions in which the response will be reinforced are present
==Schedule of reinforcement== – the pattern of delivery of reinforcements; can have powerful effects on rate, form, and timing of behavior
==Continuous reinforcement== – reinforcing a response each time it occurs; most effective for initial learning
==Partial or intermittent schedules== – reinforcement occurs only after a certain amount of time has passed or only after a certain number of responses have been made
==Superstitious behavior== can be learned when behavior is coincidentally reinforced
Reinforcement on an intermittent schedule makes a response more resistant to extinction when reinforcement is discontinued
==Shaping== - method of getting a response to occur in the first place by reinforcing successive approximations to the desired response
Principles of conditioning are limited by genetic dispositions and physical characteristics
Skinner : The man and the myth
Operant Conditioning in Real Life
==Operant principles== may explain why people do not always behave as we or they would like
==Behavior modification== – the use of classical and operant conditioning techniques in real world settings
Pros and Cons of Punishment
Punishment is widely used as a means of controlling behavior; punishment is appropriate in situations where the individual's behavior is dangerous
Punishment is often administered inappropriately or in a state of rage
The recipient often responds with anxiety, fear, or rage
Effects can be temporary and may depend on the presence of the punisher
Most behavior is hard to punish immediately
Punishment conveys little information about how to behave differently
An action intended to punish may be reinforcing because it brings attention
Guidelines
No physical abuse
Describe appropriate behavior
Reinforce desirable behavior as soon as possible
==Alternative to punishment== – combine extinction of undesirable behavior with the reinforcement of desirable behavior
The problems with reward
Rewards must be tied to the activity being reinforced
==Intrinsic reinforcers== involve enjoyment of the task itself, feelings of accomplishment
==Extrinsic reinforcement== may undermine intrinsic reinforcement because the behavior is now viewed as “work” so they should be used sparingly
Learning and the Mind
Latent learning
Tolman’s experiment with rats demonstrated latent learning
Latent learning is learning that is not immediately revealed through a change in behavior
==Latent learning== occurs without obvious reinforcement
Perceptions of the model and of themselves influence individuals’ learning
Social‐cognitive learning theory
The importance of observational learning was demonstrated by Bandura