Corporate House Style

House Style

What is a house style?

• A house style is when a business consistently applies visual design elements across different media to make them recognisable

• A house style is a set of guidelines that ensures a consistent brand identity

• Design elements include:

  • Logo

  • Colours

  • Writing style (fonts)

  • Layout

• House style can be used on:

  • Letterheads

  • Websites

  • Posters

  • Presentations

  • Advertising

Purpose of a house style

• The primary purpose is to create a consistent and recognisable image for the company

• It makes the company's documents and products instantly identifiable to clients or customers

• This consistency also streamlines the creation of new documents within the company by:

  • Reducing time and cost spent setting up and formatting documents

  • Reducing the risk of errors