3.1 Attention:

1. Signal Detection Theory: how do you respond to stimuli that come into the environment & that lets the person know how sensitive is someone to a particular environment.

2. Psychophysics: the level of intensity that you can detect stimuli, handle change, & how psychological factors will influence the way to sense stimuli.

3. Motivation impacts our ability to notice stimuli

SUMMARY

• Sensation: transforming energy from outside stimuli into neural energy

• Perception: taking neural energy and creating an image of the outside world

• Psychophysics refers to the relationships between physical stimuli and mental phenomena