SYLLABUS Course Schedule ISC 473 Sport Promotion and Branding SP25 03032025

Course Overview

• Course Title: ISC 473 Sport Promotion and Branding

• Term: Spring 2025

• Class Topics:

  • Overview of course objectives and syllabus

  • Importance of sport promotion and branding

Weekly Class Schedule

• Week 1:

  • Class Topic: Welcome, Course Overview, Syllabus

  • Assigned Reading: Syllabus, Lee Ch 1, +Supplemental Reading

  • Due: Discussion Board 1 Introduction to Sport Promotion & Branding

• Week 2:

  • Class Topic: Strategic Sport Communication: Defining Terms; Sport as an Industry

  • Assigned Reading: Coombs & Harker Ch 1-2, +watch ESPN sport comm practitioner interview video

  • Due: None

• Week 3:

  • Class Topic: ISC in Sport

  • Assigned Reading: Coombs & Harker Ch 6, 7, 8

  • Due: Exercise I

• Week 4:

  • Class Topic: Theoretical Foundations of Sport Promotion

  • Assigned Reading: Coombs & Harker Ch 9 +Supplemental Readings

  • Due: Exercise 2

• Week 5:

  • Class Topic: Researching & Refining Opportunities & Threats

  • Assigned Reading: Coombs & Harker Ch 4-5 +watch creative Sport Comm practitioner interview video

  • Due: None

• Week 6:

  • Class Topic: Branding Sport through Social & Digital Media

  • Assigned Reading: Lee Ch 2-3 +watch Sport Comm practitioner & researcher interview video

  • Due: None

• Week 7:

  • Class Topic: Applying Theory to Athlete Identity; Communication Research

  • Assigned Reading: None; Schedule Practitioner Interview

  • Due: None

• Week 8:

  • Class Topic: Athlete Health & Safety

  • Assigned Reading: Coombs & Harker Ch 11, choice of Lee chapters 11-26 +Supplemental Theory Readings

  • Due: Exercise 3, Case Study 1 due 03.10

• Week 9:

  • Class Topic: Crisis Communication & Reputation Management

  • Assigned Reading: Coombs & Harker Ch 12

  • Due: Study Guide, Quiz 1, Quiz Review

• Week 10:

  • Class Topic: Spring Break

  • Assigned Reading: None

  • Due: No Coursework or Assignments due

• Week 11:

  • Class Topic: Practitioner Interview Presentations

  • Assigned Reading: Lee Ch 5 +Football & football practitioner interview video

  • Due: Practitioner Interview Paper & Presentation

• Week 12:

  • Class Topic: Current Social & Cultural Issues in Sports

  • Assigned Reading: Coombs & Harker Ch 10 +Supplemental Readings

  • Due: Discussion Board 2

• Week 13:

  • Class Topic: Sport Promotion in a Global Environment

  • Assigned Reading: Supplemental Readings

  • Due: Case Study 2

• Week 14:

  • Class Topic: New Sport Promotion Trends & Opportunities

  • Assigned Reading: Lee Ch 4 +Supplemental Readings

  • Due: Crisis Communication Plan

• Week 15:

  • Class Topic: Course Wrap-up & Quiz Review

  • Assigned Reading: Study Guide

  • Due: Quiz 2

• Week 16:

  • Class Topic: Final Paper Due

  • Due: Final Paper

  • Notes: Finals Week: No Assignments Due – No Final Exam

Additional Notes

• Subject to Change: The professor reserves the right to make changes to the course syllabus and schedule. Changes will be announced via Canvas.

• Students will be given adequate time to complete assignments following any schedule changes.