drive reduction theory: event is reinforcing to the extent that it is associated with reduction in physiological drive
hunger, thirst, homeostatic body temp, etc
we want to engage in behaviors that reduce tension
most theorists no longer believe that drive reduction theory is a comprehensive theory
incentive motivation: derived from property of reinforcer v internal drive state (getting paid, getting a grade, playing a video game for fun)
premack principle
emphasizes observable behavior patterns v hypothetical internal processes
more objective way to determine whether something can be used as a reinforcer
reinforcers viewed as behaviors rather than stimuli
behavior being reinforced
behavior reinforcer
high-probability behavior can be used to reinforce low-prob behavior
first you work, then you play
response deprivation hypothesis: behavior can serve as reinforcer when access to the behavior is restricted and frequency falls below preferred level of occurrence
can’t do X at all until you’ve done Y
behavioral bliss approach: organism w free access to multiple activities will distribute its behavior to maximize overall reinforcement
will never reach behavioral bliss point but will structure life around reaching it
shaping: gradual creation of new behavior through reinforcement of successive approximations
positive reinforcement: further distinctions
more immediate reinforcer ➝ stronger its effect on the behavior