Management: The art and science of managing others to achieve goals.
Goals Include:
Economic objectives: Return on investments, stock market returns, market share, growth, profitability
Social welfare and satisfaction of key stakeholders
Management Functions: Achieving goals through planning, organizing, leading, and controlling (P-O-L-C).
Planning:
Set objectives and position the firm by analyzing internal strengths/weaknesses and external opportunities/threats.
Organizing:
Establish internal structure to accomplish objectives.
Leading:
Use influence to inspire action.
Controlling:
Set, monitor, and enforce performance standards.
Mission:
Current purpose of the organization; answers "Who are we?"
Vision:
Future-oriented purpose; answers "Where do we want to go?"
Values:
Core principles and standards guiding behavior and decision-making.
Role:
Communicate organizational purpose to stakeholders
Inform strategy development
Develop measurable goals to gauge strategy success
Impact: Mission and vision drive the overall strategy of the organization.
Definition: Those who have a claim on company outcomes.
Includes: Shareholders, investors, customers, employees, suppliers, activist groups, government agencies.
Mission Statement: "Who we are" and "what we value"
Vision Statement: "What we want to become"
Strategy: "How we will achieve our vision"
Goals & Objectives: Measures of success for the strategy.
Should remain relatively fixed
Ambitious enough to create tension with strategies
Should encapsulate purpose and aspirations
BHAGs (Big, Hairy, Audacious Goals): Encourage continuous progress.
Forces Identified:
Threat of New Entrants
Bargaining Power of Suppliers
Industry Rivalry
Threat of Substitutes
Bargaining Power of Buyers
Market Attractiveness:
High profits when barriers to entry are high, rivalry is limited, buyers and suppliers are weak, and few substitutes exist.
Low profits occur under the opposite conditions.
Focuses on understanding differences in firm performance within the same industry by assessing unique resources and capabilities.
Porter’s Value Chain: A framework for mapping out key capabilities necessary for business success.
VRIO Framework:
Valuable: Resources provide value.
Rare: Unique resources not commonly possessed by competitors.
Inimitable: Difficult for competitors to imitate.
Organized: Structure to effectively exploit these resources.
Corporate Strategy: The decisions related to what businesses to participate in.
Diversification Types:
Horizontal (product variety)
Geographic (market expansion)
Vertical (supply chain integration)
Advantages of M&A:
Time-saving in acquiring resources.
Disadvantages of M&A:
Higher costs, risks, and potential for failed integrations.
Strategic Alliances:
Flexible arrangements to access resources, but may be prone to issues of opportunism and control.
Strategic Options:
Low-cost Leadership
Differentiation
Focus Strategy: Targeting particular market segments.
Combining strategies can lead to being stranded in the middle, lacking clear differentiation or cost advantage.