Understanding and Evaluating Multimodal Texts - Study Notes
Learning Outcomes
- At the end of the lesson, the learner is expected to:
- 1) Understand the different modes of communication and that combining these modes can enhance meaning of any message; and
- 2) Critically analyze and evaluate multimodal texts to determine factuality of a certain piece of information.
Evolution of Communication
- Unlike in the past, communication with others was usually confined to face-to-face interactions, using a singular means of communication.
- The advent of technology has brought about far more complex and diverse ways of communicating and influencing others.
Importance of Skills
- It is important that you are equipped with the knowledge and skills to efficiently and effectively understand and communicate your ideas, values and cultures across ages, races, religions and regions.
- There are various modes through which we communicate with each other in the past:
- a) Handwritten messages
- b) Typewritten messages
- c) Short telegrams
- d) Computer–encoded texts
- e) Landline telephone conversation
- f) Audio/video recorded messages
- Each mode is distinct from each other; the ways in which we craft our messages differ.
- For example, there is a greater tendency for us to write a longer, more visually detailed message if we encode it using a computer.
- If we handwrite the same message, or deliver it through an audio recording, the message will not be the same.
Rise of the Internet
- Today, with the rapid rise and spread of Internet connectivity, the old forms of communication have given way to new forms that make communication easier and faster.
- 1) Filipinos spend more time on social media sites than anyone else in the world, going online roughly 4 hours and 17 minutes a day, according to a report released on Tuesday.
- 2) Filipinos spend most of their online time on sites such as Facebook, Snapchat and Twitter, said the report, called Digital in 2007, and prepared by social media platform Hootsuite and United Kingdom-based consultancy We Are Social Ltd.
- 3) Brazilians and Argentinians followed closely behind, spending 3 hours 43 minutes and 3 hours 32 minutes on social media, respectively, the report said.
- 4) The United States, where many of these social media players were founded, is among the bottom half, with Americans spending an average of 2 hours and 6 seconds per day. The least active were the Japanese, who log on an average of just 40 minutes daily.
- 5) “It’s probably due to the same cultural dynamic that made us the text messaging capital of the world”, said Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring to mobile phone text messaging in the past decade that is now giving way to internet-based applications. Isberto said: “Filipinos like to keep in touch.”
Slowest in Asia Pacific
- 7) The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-broadband speed here is among the slowest in Asia-Pacific, while mobile connections are among the fastest, according to the most recent Akamai report.
- 8) There appeared to be a relationship between poor fixed-broadband speed and time spent on social media.
Slowest in Asia Pacific (Broadband Speeds)
- 9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed of 4.2 Mbps, 5.5 Mbps and 5 Mbps, respectively.
- 10) The fastest was South Korea, with 26.3 Mbps, and its citizens just spend about 1 hour 11 minutes a day on social media.
Internet Use on the Rise
- 11) According to the report, the Philippines’ internet and social media users grew by over 25\%, up 13\,000,000 and 12\,000,000 over last year, respectively.
- 12) Mobile was also a fast-growing platform, accounting for 38\% of all Web traffic in the country, up almost a third over 2016.
More on Internet Use
- 13) The Philippines, so far, had a social media penetration rate of 58\%, higher than the average of 47\% in Southeast Asia.
- 14) Around the world, internet users grew 10\%, or an additional 354\,000,000 people while active social media users jumped 21\%, or an additional 482\,000,000.
- 15) Global active netizens using mobile phones and other devices surged 30\%, or another 581\,000,000 people.
What is multimodal text?
- Multimodal is simply two or more communication processes or modes.
- When we communicate, we use different processes or what are called modes. Examples of Modes are:
What is multimodal text?
- A multimodal text can be two or more of the following: paper books, comics, posters; a multimodal text can be digital slide presentations, e-books, blogs, e-posters, web pages, social media.
Reference: creating multimodal texts
- A multimodal text can be live A performance of an event.
- A multimodal text can be transmedia; Messages are conveyed through a combination of media platforms (book, comic, magazine, film, web series and video game) with mediums all working as part of the same story.
What is creating a multimodal text?
- Creating is the development and/or production of spoken, written or multimodal texts in print or digital forms.
- Print-based multimodal texts
- Digital-based multimodal texts
Print-based multimodal texts
- Include comics, picture storybooks, graphic novels; and posters, newspapers and brochures
Print-based multimodal texts (Examples and references)
- From the creators of THE Room on the Broom; Goodnight, Good Dog; GRUFFALO; Julia Donaldson; Axel Scheffler
- First Aid; Stroke; Lorem ipsum dolor sit amet, qui te stet blandit placerat, nulla movet voluptatibus ut pri. Est cu illud sonet vulputate. Suas repudiare ex quo, facer semper quo no. His soleat.
- First Aid; Stroke; www Illustratted by Mary Lyn Ray; HANS CHRISTIAN ANDERSen; THE Jungle Book; etc. (Note: the slide shows a mix of placeholder text and sample book references.)
Digital multimodal texts
- Include slide presentations, animation, book trailers, digital storytelling, music videos, and various web texts and social media
Final slide
- THANK YOU
- CERTIFIED QF-PQM-051 (03.07.2024) Rev.03
- ★ VIRTUE EXCELLENCE ✰ SERVICE
