Explore the ways in which media technologies influence how audiences consume and respond to media texts. Refer to Assassin’s Creed franchise to support your points [10 marks]

• digital convergence

• mobile phone apps

• the internet

• Bandura

• Jenkins

Assassin’s Creed Rebellion

• Younger audience

• Both gender

• Appstore, google play, galaxy store, AppGallery mobile game, also PC

• Free- offers in-app purchases

• PEGI rating (12)- moderate violence, in-game purchases

• Team up with 100+ characters, craft new weapons/armour/accessories, manage your own fortress, compete, action game

• All genders and ages and ethnicity ‘Shao Jun’

• Date: November 2018

• Place: Spain in the 15th century

Assassins Creed III : Liberation

• January 2014

• PC (Digital)

• 17+ audience, target males, mature audience

• Action/adventure

• PlayStation Vita, Nintendo Switch, Xbox, Windows

• £20

• Climbing and combat, multiplayer, both genders, ethnicity too (native Americans, whites)

• Set in 1700s, end of French and Indian war

• Set in and around the city of New Orleans and the Louisiana Bayou