Examples of media companies:
Samsung
Sony
Referencing these companies can support points about media ownership.
Controlling media equates to controlling three sectors (unspecified in detail but implied to be significant).
The theory of sectors:
Unpack the theory, explaining what the sector is.
Explain how it relates to global communication.
Explain how BRICS aligns itself to the three sectors.
There is an overlap between the discussion of media ownership and these sectors.
BRICS aims for a balanced flow of information:
Non-biased.
Non-stereotypical.
Absence of a single dominant narrative.
Ideally, aims to break existing parameters for equal information access.
BRICS and the three sectors:
Ideal scenario: everyone has their infrastructure, service center, and content creation.
Reality: not everyone is equal; the ideal is not plausible.
*Illustration of a marine ecosystem:
Used as a metaphor to illustrate the existing inequalities.
BRICS and the McBride Roundtable:
Efforts to narrow the gap to ensure equality and equal information flow.
Despite efforts, complete equality is unlikely due to inherent power and economic differences.
Media Ownership, Global Communication, and BRICS