AA

Microeconomic Concepts of Demand and Elasticity

Introduction to Demand and Supply

  • Discussion on the laws of demand and supply.

  • Differentiation between effects causing shifts in demand/supply curves and movements along existing curves.

  • Cover the duality of demand and supply, outlining how they interact in the market.

  • Introduction to market equilibrium and the role of price in achieving it.

  • Concepts of shortages and surpluses in markets.

  • Strategies to integrate these concepts cohesively.

Market Equilibrium

  • Market Equilibrium Price as a Regulator:

    • If the price is set at $2.00 for an energy bar, the market experiences a surplus of 6 million energy bars due to quantity supplied exceeding quantity demanded.

  • Market Equilibrium:

    • At a price of $1.00 for an energy bar, there is a shortage of 9 million energy bars because quantity demanded is greater than quantity supplied.

    • Emphasis on the role of price as a regulator in balancing supply and demand.

Review Questions

  • Equations governing the market for widgets:

    • Demand equation: P = 110 - 20Q_d

    • Supply equation: P = 20 + 10Q_s

    • Finding Equilibrium:

    • Equilibrium quantity (Q^*) = 3

    • Equilibrium price (P^*) = 50

  • Demand Shift Example:

    • New demand equation after shift in tastes for widgets: P = 80 - 5Q_d

    • Resulting changes:

    • New equilibrium quantity (Q^*) = 4

    • New equilibrium price (P^*) = 60

    • Interpretation: Demand for widgets increased!

  • Supply Shift Example:

    • After a factory burns down, supply equation: P = 10 + 30Q_s

    • New equilibrium quantity (Q^*) = 2

    • New equilibrium price (P^*) = 70

Elasticity

  • Price Elasticity of Demand:

    • Describes the responsiveness of quantity demanded to a price change, analyzed in terms of demand curve slope.

    • A steep demand curve indicates a large price rise while a flat curve indicates a small price rise.

  • Measurement of Elasticity:

    • Express the change in price and quantity as percentages:

    1. Change in price as a percentage of the average price.

    2. Change in quantity demanded as a percentage of the average quantity demanded.

  • Example Calculation:

    • Initial price of pizza = $20.50, quantity demanded = 9 pizzas/hour

    • New price = $19.50, quantity demanded = 11 pizzas/hour.

  • Calculating Price Elasticity of Demand (PED):

    • Average price = $20

    • Average quantity = 10 pizzas/hour

    • ext{Percentage change in quantity demanded} = rac{2}{10} imes 100 = 20 ext{%}

    • ext{Percentage change in price} = rac{-1}{20} imes 100 = -5 ext{%}

    • Price Elasticity of Demand = rac{20 ext{%}}{-5 ext{%}} = -4

Characteristics of Elasticity

  • Elasticity categories:

    • Inelastic Demand: Price elasticity < 1

    • Quantity demanded doesn't significantly change with price.

    • Unit Elastic Demand: Price elasticity = 1

    • Percentage changes in price and quantity are exactly equal.

    • Elastic Demand: Price elasticity > 1

    • Quantity demanded changes significantly when price changes.

    • Perfectly Inelastic Demand: Vertical demand curve; quantity demanded remains constant regardless of price.

    • Perfectly Elastic Demand: Horizontal demand curve; any increase in price results in quantity demanded dropping to zero.

Determinants of Demand Elasticity

  • Closeness of Substitutes: Closer substitutes mean more elastic demand. For example, luxury goods tend to have elastic demand compared to necessities.

  • Proportion of Income Spent: Higher spending on a good often translates to more elastic demand.

  • Time Elapsed since Price Change: The longer people have to adapt, the more elastic demand becomes.

Examples of Elasticities

  • Tobacco (Cigarettes):

    • Elasticity = -0.3 to -0.6

  • Alcoholic Beverages:

    • Beer: -0.3; Wine: -1.0; Spirits: -1.5

  • Airline Travel:

    • Elasticity ranges depend on class of service.

  • Other examples include livestock, oil, fuel, medicine, etc.

Elasticity Along a Linear Demand Curve

  • Demand varies in elasticity along the same demand curve.

  • At the midpoint, demand is unit elastic. Elasticity changes above and below the midpoint.

  • Example Calculation: If price drops from $25 to $15, quantity rises from 0 to 20 pizzas/hour, demonstrating various elasticity scenarios.

Linking Elasticity and Total Revenue

  • Total revenue = price × quantity sold.

  • The change in total revenue post price change depends on demand elasticity:

    • Elastic demand leads to increased total revenue with a price cut.

    • Inelastic demand leads to decreased total revenue with a price cut.

  • Total Revenue Test:

    • Observing changes in total revenue due to price changes provides insight into elasticity of demand.

    • Total Revenue maximization occurs when demand is unit elastic.

Further Elasticities of Demand

  • Income Elasticity of Demand: Measures changes in quantity demanded relative to changes in income.

    • Income elasticity > 1: Income elastic (normal good).

    • Income elasticity < 1: Income inelastic (normal good).

    • Income elasticity < 0: Inferior good.

  • Cross Elasticity of Demand: Assesses responsiveness of the demand for one good when the price of another good changes.

    • Positive for substitutes; negative for complements.

Elasticity of Supply

  • Definition:

  • Elasticity of supply measures responsiveness of quantity supplied to price changes.

  • Formula:
    ext{Elasticity of Supply} = rac{ ext{Percentage change in quantity supplied}}{ ext{Percentage change in price}}

  • Characteristics of Supply Elasticity:

    • Perfectly inelastic supply (vertical line, elasticity 0).

    • Perfectly elastic supply (horizontal line, infinite elasticity).

  • Determinants of Supply Elasticity:

    • Resource substitution possibilities increase elasticity.

    • Time frames increase elasticity over time, from momentary (perfectly inelastic) to long-term (most elastic).

Summary Tables for Elasticities

  • Glossary of Key Elasticity Types:

    • Tables summarizing ranges for price elasticities of demand, income elasticities, cross elasticities, and their implications.

Example Scenarios in Total Revenue Tests

  • Analyzing specific instances such as price change assessments for tomatoes, smoothies, and muffins to assess demand elasticity through percentage changes and elasticity calculation.