Developed by psychologist Albert Bandura in the 1960s.
Contrasted with behaviorist views that emphasized learning through conditioning.
Proposed that learning can occur through observation, not just direct experience.
Objective: To demonstrate that children learn aggressive behavior by observing adults.
Setup: Involves children, adult models, and a Bobo doll (a inflatable punching doll).
Observation Phase:
Children observed an adult acting aggressively towards the Bobo doll (kicking and hitting) for about 10 minutes.
Frustration Phase:
Children were then taken to a new playroom where their toys were removed, inducing frustration.
Imitation Phase:
Children were returned to the room with the Bobo doll.
Imitative Behavior:
Children who observed aggression towards the doll often replicated that behavior.
Gender Differences:
Boys were three times more likely to replicate aggressive behaviors compared to girls.
Boys imitated aggression more if the model was male; girls showed a preference for female models.
Bandura varied the medium through which children observed aggression (live, video, cartoon).
Conclusion: All formats led to similar imitative responses, indicating children imitate regardless of the presentation's medium.
Setup: After viewing aggression, children saw an adult reprimand or praise the aggressive model.
Findings:
Children displayed reduced aggression if they witnessed punishment; this was more pronounced in girls.
The presence of reinforcement did not strongly encourage imitation of aggressive behavior.
Bandura's findings challenged existing beliefs and recommended regulatory changes to media depicting violence.
Suggested that Bobo Doll studies reflect social motivations, not just aggression.
Cognitive Process:
Learning is a cognitive process that occurs in a social context.
Observation of Consequences:
Learning can occur by observing behavior and their consequences.
Observable Change Not Required:
Learning can occur without immediate changes in behavior.
Role of Reinforcements:
Reinforcements influence learning but are not the sole factor.
Reciprocal Determinism:
Cognition, behavior, and environment interact and influence each other.
Initially enrolled in a psychology course casually, developed passion for the subject.
Became one of the most cited psychologists in history.
Noted that our actions are influenced by vicarious experiences, suggesting a complex relationship between observation and behavior.
Reflects on how much of personal learning comes from observing others.
Encourages consideration of impactful teachers in one’s learning journey.