CIM (centre info pour les médias) UBA (United brand Association) UMA (United Media Agencies) BAM (Belgian Association of marketing) BMMA (Association of professionals sharing their knowledge and experiences in every aspect of marketing and management)

3CIM ? → give its members info to optimize advertising expenses

In what sector the company’s spend the most of their money ? → the digital.

The 4 main formats ?

1. Social

2. Paid search (SEA)

3. Display

4. Video

→ chatpdf : useful for the pdf

¼ of digital ad spend goes to … ?

→ Belgian information websites

PROBLEMS ?

→ fraud : bots generating clicks or creation of freak sites

→ ad blocking