-what is the Dramaturgical Theory? Who invented it? GOFFMAN

-what is the kind of research in which the researcher has to observe society while participating in it?

-What is ethnography?

-study of how people live by understanding the group from its own point of view

-how can it be established that a relationship is causal?

-demonstrate that the supposed cause is associated with the supposed effect

-demonstrate the cause comes before the effect

-eliminate all other possible alternative explanations for the effect

-what makes research good?

-mores vs folkways?

**-**mores = widely held beliefs about what is considered moral by society

-folkways = rules of behavior for common/routine interactions

-what is Sapir Whorf also known as?

-subcultures are ?

-subcultures - cultural groups that exist within another, larger culture

• members accept many of the values and beliefs of the larger culture while maintaining some  unique ways of life

• some of these subcultures reflect immigration patterns (Chinatown, Little Italy...) -- elements of two different cultures, creating a new subculture

-what is comparative-historical research?

-Content analysis?

-researchers use texts and categorize them based on a set of rules

-who popularized cultural relativism? What movement did his idea cause? FRANZ BOAS

-hunter gatherer societies are not less than, just different

-what is cultural relativism?

-cultures cannot be ranked as better/worse

-who said there are some cultural universals that exist in all societies? MURDOCK

-what is cultural capital?

**-**capital related to education, style, appearance, dress that promotes social mobility (Bourdieu and Passeron) (AKA UR SHIT)

-what is dissonance?