Homework Assignments Due Tomorrow

• Two specific assignments to complete:
  • First Assignment: Find three advertisements:
  • One must be a claim of fact.
  • One must be a claim of value.
  • One must be a claim of policy.
  • For each advertisement:
    • Explain what each claim means.
    • Justify why the ad exemplifies each claim.
  • Second Assignment: Monroe's Motivated Sequence:
  • Use a public service announcement or commercial video.
  • Submit the link to the video.
  • Label key components:
    • Attention: What draws in the viewer?
    • Need: What necessity does the ad address?
    • Satisfaction: How does it propose to meet the need?
  • Note: Informal labeling is sufficient; no full essays needed.

Upcoming Class Structure

• Next week will involve online Zoom conferences, similar to previous sessions.
• New assignments related to tonight's topics will be due next week, already posted for review:
  • Tool Model:
  • Find an article and cite it.
  • Identify components of the Toolman Model within the article.
  • Aristotle's Rhetoric:
  • Discussion of his concepts will take place in class and does not have to be submitted.

Preparing for Persuasive Speech

• Preparatory steps for the persuasive speech:
  • Clearly identify the need or satisfaction.
  • Establish the problem or solution clearly.
  • Explain why things will not change without involvement.
  • Detail how the audience will be involved in addressing the need.

Toolman Model Considerations

• Emphasize the importance of evidence and credibility in arguments.
• Include a counterargument:
  • Recognize opposing viewpoints and address them directly.
• Emphasize the significance of being specific in your claims (qualifying statements).
• Use ethos, pathos, and logos in your arguments.

Aristotle's Rhetoric Fundamentals

• Overview of Aristotle:
  • Discussed as a foundational figure in rhetoric.
  • Noted for moral controversies in his personal life.
• Definitions:
  • Ethos:
  • Relates to credibility and character.
    • Examples:
    • Ads featuring endorsements by trusted individuals (e.g., a dentist recommending a product).
  • Logos:
  • Appeals to logic and reasoning.
    • Types of reasoning explained:
    • Inductive Reasoning: Generalizations based on specific observations.
      • Example: Inferring a trend based on a sample (e.g., hooded clothing worn by new students).
    • Deductive Reasoning: Starts from a general statement and draws a specific conclusion.
      • Example: All first years need recommendation letters; therefore, John, being a first-year, also needs a recommendation letter.
    • Syllogism: A form of deductive reasoning with major and minor premises leading to a conclusion.
    • Ethymeme: A more simplified syllogism that omits one premise.
  • Pathos:
  • Engages with the audience's emotions.

Rhetorical Devices in Advertising

• Recognizing advertising techniques:
  • Identify and remove an ad that uses ethos, pathos, or logos.
  • Analyze the ad and its persuasive elements in small groups.
  • Discuss the implications of the techniques used in these ads.

Memory Techniques and Persuasion

• Classroom activity involving memorization of items to illustrate memory techniques:
  • Cognitive strategies observed include primacy and recency effects.
  • Items discussed: Milk, eggs, bread, and others were presented in a specific order.
  • Important to emphasize the relevance of structure and recency in persuasive speeches.

Final Notes

• The persuasive speech's success will revolve around definitions and applications of ethos, pathos, and logos.
• Preparation for upcoming speech presentations will include practice opportunities during Zoom conferences.
• Individual questions can be addressed during or after class sessions.
• Reminder of upcoming deadlines for two homework assignments related to rhetoric and advertising.