The scientific study of how we think about, influence, and relate to one another.
Focuses on social influences that explain why the same person acts differently in different situations.
Attribution
Attribution theory: Used to explain someoneās behavior by crediting either the situation or the personās disposition.
Dispositional attribution: Attributing behavior to internal cause (e.g., trait, motive, attitude).
Situational attribution: Attributing behavior to external cause operating within the situation.
Fundamental attribution error: Tendency for observers, when analyzing othersā behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.
Factors That Affect Attributions
Culture
Whose behavior
Exceptions
Our deliberate, admirable actions are attributed to our own good reasons, not to the situation.
With age, younger selvesā behaviors are attributed to our traits.
Attributions to a personās disposition or to the situation have real consequences.
Social Thinking
Attitudes affect actions
Attitudes follow behavior
Situational factors can override the attitude-behavior connection.
External influences are minimal and when the attitude is stable, specific to the behavior, and easily recalled.
Actions affect attitudes
Foot-in-the-door phenomenon
Attitudes and Actions
Role-playing affects attitudes.
Roles and social prescriptions
People differ; person and situation interact.
Cognitive dissonance theory
Attitudes-follow-behavior principle
We act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent.
Two Forms of Persuasion
Peripheral route persuasion
Uses attention-getting cues to trigger speedy emotion-based judgments
Central route persuasion
Offers evidence and arguments to trigger careful thinking
Works best for people who are naturally analytical or involved in an issue
Social and Cultural Influence
Norms
Rules for expected and acceptable behavior
Influence and power of norms
Social influences
Culture
Behaviors, ideas, attitudes, values, and traditions shared by group of people and transmitted from one generation to next
Preserves innovation; enables division of labor
Cultural influences
Variations Across Cultures
Tight cultures vs loose cultures
places with clearly defined and reliably imposed norms.
places with flexible and informal norms
Collectivism vs individualism
Adaptability in cultural variations is found among our beliefs and our values, in how we nurture our children and bury our dead, and in what we wear.
Individualistic Vs Collectivistic Cultures
Individualistic
Focus on āmeā as an independent, separate self
Western European and English-speaking countries
Collectivistic
Situations focus on āwe,ā on meeting group standards and accommodating others.
Asian, African, and Latin American countries
Conformity
Natural mimicry
Enable ability to empathize
Mood linkage
Suggestibility
Social contagion (chameleon effect)
Mood contagion
Complying with social pressures
Aschās Conformity Experiments (1955)
You can view original footage of Asheās study here: http://www.youtube.com/watch?v=iRh5qy09nNw
You can view a replication of Asheās study here: http://www.youtube.com/watch?v=-qlJqR4GmKw&NR=1
Normative vs Informational Social Influence
Later research has not always found as much conformity as Asch.
Normative social influence: influence resulting from a personās desire to gain approval or avoid disapproval
Informational social influence: influence resulting from a personās willingness to accept othersā opinions about reality
Conformity Is More Likely When People:
Are made to feel incompetent or insecure.
Are in a group with at least three people, especially a group in which everyone else agrees.
Admire the groupās status and attractiveness.
Have not made a prior commitment to any response.
Know that others in the group will observe their behavior.
Are from a culture that strongly encourages respect for social standards.
Stanley Milgram Obedience Experiment
PSYCHOLOGYāS MOST FAMOUS AND CONTROVERSIAL EXPERIMENTS
Milgram Results (Follow-up Experiment)
The majority of participants continued to obey to the end.
Conditions That Influenced Obedience (Milgram)
Person giving orders was close at hand and perceived to be a legitimate authority figure.
Authority figure was supported by powerful or prestigious institution.
Victim was depersonalized or at distance.
No role models displayed defiance.
What Do Social Influence Studies Teach Us About Ourselves?
Strong social influences induce many people to conform to falsehoods or capitulate to cruelty.
Great evils often grow out of compliance with lesser evils.
Social control and personal control interact.
After the first acts of compliance or resistance, attitudes begin to follow or justify the behavior.
Minority influence is more likely when a position is held firmly.
Group Behavior
Group behavior in presence of others
Social facilitation
Social loafing
Deindividuation
Group polarization
The beliefs and attitudes we bring to a group grow stronger as we discuss them with like-minded others.
Groupthink (Janis)
Mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of the alternatives
Behavior in the Presence of Others: 3 Phenomena
Social facilitation
Social context: Individual being observed
Psychological effect of othersā presence: Increased arousal
Behavioral effect: Amplified dominant behavior, i.e., doing better what one does well, or doing worse what is difficult
Social loafing
Social context: Group projects
Psychological effect of othersā presence: Diminished feelings of responsibility when not individually accountable
Behavioral effect: Decreased effort
Deindividuation
Social context: Group setting that fosters arousal and anonymity
Psychological effect of othersā presence: Reduced self-awareness
Behavioral effect: Lowered self-restraint
When People Are Part of a Group, They May
Feel less accountable.
View individual contributions as dispensable.
Overestimate their own contributions.
Free ride on the efforts of others.
Like-Minded Groups
If a group is like-minded, discussion strengthens its prevailing opinions.
Talking over racial issues increased prejudice in a high-prejudice group of high school students and decreased it in a low-prejudice group.
Like minds polarize.
The Internet as Social Amplifier
Internet connects like-minded people.
Connections can bring emotional healing & strengthen social movements.
Electronic communication & social networking encourage people to isolate themselves from those with different opinions.
Share political content with like-minded others.
Like-minded separation + conversation = group polarization
Prejudice
Components
Negative emotions
Stereotypes
Predisposition to discriminate
Prejudice - prejudgment; unjustifiable and usually negative attitude toward a group and its members
Explicit vs Implicit Prejudice
Explicit: Clear awareness
On the radar screen of our awareness
Implicit: Unthinking response
An unthinking knee- jerk response (below the radar)
Unaware of how our attitudes are influencing our behavior
Sharp decline of overt gender prejudice; but both implicit and explicit gender prejudice and discrimination persists.
Work and pay; leadership; perceived intelligence; masculine norms
Gender prejudice
Cultural variation, but explicit prejudice in most of the world; higher negative mental health consequences
Laws that promote acceptance of gay, lesbian, and transgender people reduce bias.
LGBTQ+ prejudice
Social Inequalities and Divisions
Just-world phenomenon - the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get.
Ingroup - āusāāpeople with whom we share a common identity
Outgroup - āthemāāthose perceived as different or apart from our ingroup
Ingroup bias - the tendency to favor our own group
Negative Emotions
Scapegoat theory: proposes that when things go wrong, finding someone to blame can provide a target for our negative emotions
Social trends: Economically frustrated people tend to express heightened prejudice.
Research: Experiments that create temporary frustration intensify prejudice.
Cognitive Shortcuts
Cognitive shortcuts: categorization by gender, ethnicity, race, age, and other factors may lead to stereotype.
Outgroup homogeneity (uniformity of attitudes, personality, and appearance)
Other-race effect (cross-race effect/own-race bias) - the tendency to recall faces of oneās own race more accurately than faces of other races.
Aggression
Includes any physical or verbal behavior intended to harm someone, whether done out of hostility or as a calculated means to an end (psychology)
Emerges from the interaction of biology and experience