Page Layout

Page layout - Laying out a page is the same thing as designing a page

1. When designing a document, the first number is always the width. (8.5 × 11 is 8.5 wide, 11 tall)

2. Some common sizes of paper are:

   1. 8.5 ×11 (Letter, A4)

   2. 8.5 × 14 (legal)

   3. 11 × 17 (Tabloid)

   4. 8.5 × 5.5 (A5)

   5. 4.5 × 5.5 (A6)

3. It will save your client money if you use one of the above sizes.

4. You are not limited to these sizes, in fact peices are more intruiging if it isnt a standard size. Try designing within one of those paper sizes

Live area/Safe zone - The space of a design that is safe for all important information (Most often called Margin)

• Margins surround the content of a page

• All important info should be contained inside the margin

• Average Margin in 1/8 (.125) or ¼ (.25)

• Allows room incase the page moves during printing

Bleed - Printing that goes over or beyond the “trim line” or edge of a sheet

• On the side of your document that gives thee printer a small mout of space to move around paper and design inconsistencies

• bleeds are generally 1/8”

• Full bleed is when the bleed goes over all edges of the page. Top, Bottom, Left, and Right

Resolution

Resolution - the detail an image holds, the “image quality”

• A raster image resolution is specified in Pixels Per Inch (ppi)

• it is also mistakenly refered to as dpi (DOTS per inch)

• dpi is used to describe the amount of dots used in out put devices (stuff like printing CMYK)

• High Res is 300 dpi and higher (Print Ready)

• Low res is 72 dpi (web ready)

• Expanding an imagge lowers the ppi but shrinking it preserves it

Resolution Rules

1. Must be 300 dpi for print

2. Resolution and size are inversely proportional

3. Low resolution images print fuzzy, jagged, and blurry = Pixilated

4. Resolution settings used when the image is created or “captured” is as good as the image is going to get

5. Never print from a 72 dpi image off the web. Do not save images or graphics from a website to use in your print project

Image Copyright

Sites that are commercial use free:

• Unsplash

• Pexels

• Anything the government takes is the peoples USA.gov

• Shutterstock (Subscription again. But most agencies subscribe to these)

• Adobe Stock (think about it. but its subscription)

Tips:

• When you download an image, dowload it at the highest res possible

• When you use an image, save the liscence, what you used the image for, where you got it from, etc in a word doc

• Make sure every image is free for commercial use and check if it requires attribution