Chapter 9: Technology and Business
The History of Technology
Technology Influences Businesses
- Technology refers to the tools and machines that people have invented to make life easier.
- Perhaps the most common technology staple in businesses today is the computer.
- Even the simplest invention can have a huge impact on business.
- Telephones were so useful that making them became a big business.
- Companies specialized in making them.
- Machinists were needed to make parts.
- There was a constant demand to produce new and more efficient tools.
- In time, cordless phones, cell phones, and radio telephones became useful tools for business and consumers.
- Since the invention of the telephone, countless new inventions have changed the way we live, work, and do business.
- Business and consumers constantly demand smaller, faster, cheaper, and more powerful electronic devices.
Technology and the E-Workforce
- The e-workforce consists of people who work with computers while doing business.
- According to the Bureau of Labor Statistics, more than 77 million workers use computers daily.
- Electronic commerce, or e-commerce, which uses the Internet to do business, means businesses can reach customers directly anywhere in the world.
- Innovation means more jobs and more people learning new skills.
- Technology allows people to work easier and faster.
- A digital workflow links all the steps in a process digitally.
- Paper workflow, sending information in paper form, requires workers to exchange many pages of paper.
- By switching to a digital format, less paper is involved.
E-Commerce
The Importance of Virtual Business
- The ease of doing business via the Internet has created a boom in new online businesses.
- A start-up is a newly formed business that is usually small.
- Everyone hooked up to the Internet is a potential customer.
- E-tail is electronic retail.
- E-tailers sell products over the Internet through e-commerce.
- This type of company is called a multi-channel retailer.
- It uses several methods to sell products.
- Businesses often call their stores and warehouses brick-and-mortar, referring to the actual buildings.
- Businesses that also use the Internet are called clicks-and-mortar operations.
- Bookstore chain Barnes & Noble is a clicks-and-mortar company.
- E-tail benefits include convenience and choices
- E-tail disadvantages include buying power, additional charges, immediacy, and relying on observation
- Businesses find that customers want to buy more goods and services online.
- Using their computers, people can now purchase an e-ticket, or electronic ticket.
- Approximately 70 percent of travelers in the United States now shop for airline tickets online.