1.1 IMedia Notes

Media Industry Overview

• Media Industry Definition: Online platforms where people share thoughts and opinions.

• Traditional Media: Evolving through news, technology, and changing beliefs.

Traditional Media Types

• Film: Entertainment, storytelling, historical value.

• TV: Entertainment, information, advertising.

• Radio: Entertainment, information, education.

• Print: Advertising, news, factual information.

Understanding Traditional Media

• Film: For all ages, provides entertainment and knowledge.

• TV: For all ages, includes entertainment and education.

• Radio: Appeals to various ages, offers music and news.

• Print: Typically for ages 16+, includes newspapers and magazines.

History and Evolution of Media

• Media Start: Research origins, year, and country.

• Evolution: Changes in target audiences and technology over time.

Modern Media

• Forms: Social Media, TV Channels, Radio, Podcasts, Subscriptions.

• Changes: Technology advancements, global connections, online shopping.

Declining Media

• Radio: Declining due to TV, phones, and podcasts.

Future of TV Media

• Survival Strategies: Fewer ads, focus on programs, better viewing experiences.

Patricia Cinema Insights

• Key Points: Population of 2100, social hub, affordable pricing needed.

Suggestions for Cinema Owners

• Top Hits: Release successful movies.

• Partnerships: Collaborate with businesses.

• Lower Prices: Make tickets affordable.

• Diverse Genres: Offer a variety of genres and cultural themes.

Blockbuster Film Impact

• Definition: Financially successful films with widespread viewership.

• Impact: Increases cinema attendance.

• Reasons for Visits: Entertainment, stress relief, escapism.

TV Changes

• Popularity: Profitable channels.

• Evolution: Increased channels, better quality.

• Impact: Quality issues, health concerns from excessive watching.

TV Evolution Timeline

• 1930s: Marconi 702 TV.

• 1940s: Motorola Golden View.

• 1960: RCA Victor remote control.

• 1970s: Popularity of video games and VHS.

• 2000s: Flat-screen TVs.

• 2010s: Introduction of 3D TVs.

Radio Evolution

• History: Declined in the 1940s-50s, adapted with listener-driven programs in the 1980s-90s.

Radio and Podcasts

• Survival Reasons: Provides entertainment, news, and information.

• Teen Engagement: Online through podcasts.

• Problems: Weather interference, limited content variety.

Podcast Themes (2024)

• Children's Sports: [Description]

• University Education: [Description]

• Food Cooking: [Description]

Print Media

• Types: Books, Newspapers, Newsletters, Magazines, Handouts/Leaflets.

Print Advertising Effectiveness

• Newspaper: Trusted and informative.

• Magazine: Tangible, targeted audience.

• Directories: Quick access to information.

• Community Magazines: Local events.

• Business Cards: Contact information.

• Banners: Highly visible.

• Signs: Effective guiding.

• Pens: Reinforce brand awareness.

• Letterhead/Stationery: Professionalism.

New Media

• Definition: Digital, interactive, and online platforms.

• Top Sectors:

  • Interactive Media

  • Internet

  • Computer Games

  • Digital Publishing

New Media Video Insights

• Interactive Media: Game creation, sound engineering.

• App Development: Common due to mobile reliance.

• Ratings/Feedback: Crucial for app success.

Digital Publishing

• Definition: Distribution of content via digital platforms.

• Key Points: Emerging companies, time investment, audience targeting, be cautious of low-quality services.

Digital Publishing Platforms

• Joomag: Content marketing and communication.

• Yumpu: E-publishing tools.

• Readz: Digital experiences.

• Zmags: Shoppable content.

• Adobe: Creative and marketing tools.

• Aquafades: Mobile app development.

• Magloft: Customized apps.

• Quark: Content automation.

• Flipsnack: Interactive flipbooks.

• FlipHTML5: HTML5-based eBooks.

Audio Industry

• Definition: Production of sound content.

• Products:

  • Music Tracks

  • Radio Programs

  • Podcasts

  • Audio Dramas

  • Movie Soundtracks

  • Audio Books

Audiobook Audience

• Popularity: For convenience and accessibility, beneficial for visual impairments.

Podcast Script

• Name: Technology Advancements

• Characters:

  • Joe Rogan: Tesla advancements.

  • Elon Musk: Electric benefits.

Music Industry

• Definition: Creation, production, and distribution of music.

• Evolution: From physical formats to digital streaming.

Current Trends

• Decline in Physical Media: Reduced CD purchases.

• Digital Growth: 10% increase in digital purchases.

• Concert Trends: Higher ticket prices, declining attendance.

• Online Consumption: Increased due to electronic devices.

• Demographic Shifts: Older demographics not buying MP3s.

• YouTube: Helps access older music.

• Touring Revenue: Significant income from touring.

• Merchandise Sales: Additional revenue source.

• Innovation: Streaming and CDs reviving the industry.

• Music in Crisis: Increased importance during crises.

• Media Tie-ins: Effective when associated with ads, TV, or games.

Adaptation (2024-2027)

• Environmental Initiatives: Renewable energy, eco-friendly practices.

• Virtual Concerts: Expected growth.

• Free Tracks for Exposure: Initial free releases.

• AI in Music: Enhanced listening experiences.

Key Terminology

• Promotion: Increasing visibility and sales.

• Entertainment: Content for enjoyment.

• Information: Content for education.

• Pre-Production: Planning before creation.

• Post-Production: Editing after creation.

• CGI: Computer-generated imagery.

• Distribution: Delivering content to the audience.

Animation Types and Applications

• Types:

  • Stop Motion & Claymation

  • Line Drawing Animation

  • 2D & 3D Computer Animation

• Uses:

  • Movies

  • TV Shows

  • Advertisements

  • Video Games

Digital Graphics in Industries

• Leaflets: Concise, visually appealing info. (All ages, business, charity, food).

• Magazines: Detailed info. (Men, women, teens).

• Business Cards: Contact info. (Professionals).

• Posters: Attention-catching messages. (General public).

• Newspapers: Current events. (Older adults).