APUSH NOTES
Vocab and Key Concepts
Bessemer Process: first inexpensive mass production of steel from pig iron; Henry Bessemer; blows air through molten iron to remove impurities; reduced cost and increased production speed.
Vertical Integration: company controls entire supply chain—from raw materials to final product and distribution.
Horizontal Integration: company acquires/merges with peers at the same level of the value chain to increase market share and economies of scale.
Trust: legal arrangement where stock of multiple companies is pooled under a single board of trustees to act as a monopoly.
Social Darwinists: believed industrial giants’ rise was natural; government interference would impede progress; elites should run society.
Laissez-faire: economic philosophy of minimal government intervention; free markets regulate resources via supply and demand.
Robber Baron: negative label for powerful industrialists who monopolized industries through ruthless or exploitative practices.
Industrialization and the Gilded Age: context for rapid growth, wealth concentration, and corresponding social/economic issues.
Industrial Leaders: Dominance and Tactics
Andrew Carnegie
Industry: steel (Carnegie Steel Company); became the largest steel producer.
Strategy: vertical integration; controlled production, transportation, and manufacturing; adopted cost-cutting tech like the Bessemer process.
John D. Rockefeller
Industry: Standard Oil; near monopoly in refining and distribution.
Strategy: horizontal integration and trusts; focused on efficiency, waste reduction, and by‑products optimization; used predatory pricing and buyouts to oust rivals.
J. P. Morgan
Industry: finance and banking; dominant in industrial consolidation.
Strategy: reorganized and consolidated financially troubled companies (e.g., railroads); pursued horizontal integration; coined “Morganize” to cut costs and improve profitability; led bailouts during the Panic of 1907.
Cornelius Vanderbilt
Industry: shipping and railroads; maritime and rail networks.
Strategy: aggressive tactics; employed horizontal and vertical integration; fare wars to drive competitors out; consolidated lines (e.g., NY Central Railroad); invested in infrastructure (e.g., Grand Central Depot).
Railroads and the Economy
Impact on the late 19^{\mathrm{th}} and early 20^{\mathrm{th}} centuries:
Enabled industrialization, westward expansion, and national integration; connected producers to distant markets; expanded production and trade.
Lowered transport costs and times (months to days in some cases); spurred demand for steel, coal, and iron; supported diversified economic activity.
Created large employment opportunities across roles (track workers, engineers, agents, administrators).
The Railroad Question: Economic Impact (Summary)
Growth in output and efficiency across industries due to reduced logistics barriers.
Facilitated regional specialization and national markets.
Carnegie's Gospel of Wealth
Core idea: the rich should acknowledge their power and wealth but should not waste it on frivolities; instead, use wealth to improve society and raise living standards.
Key principles:
Wealth should be managed rather than inherited; passing extreme wealth to heirs can be harmful.
Do not rely on handouts; instead provide opportunities and tools (libraries, educational institutions, museums, science funding).
Invest during lifetimes to create public benefits (education, culture, research).
Wealth should be spent to empower self-improvement and societal advancement, not merely to provide comfort.
Personal stance (student): generally agree that wealth should be used to help others and to create opportunities; oppose unbounded inheritance; support targeted philanthropy that fosters self-reliance; tolerate limited charitable giving to improve access to resources.
References (Gilded Age Context)
Gilded Age Background Reading
Carnegie's Gospel of Wealth
Heilmer: https://www.youtube.com/watch?v=nv4MQgTtm50
https://www.history.com/topics/19th-century/gilded-age#section-1