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Film Music
NoteStudied by 10 peopleChapter 4- Motions in two and three Dimensions
NoteStudied by 35 peopleUnit 4 Exam - HUSH
NoteStudied by 38 peopleChapter 10.3 Digestive Disorders
NoteStudied by 7 peopleHow is Dose Rate Controlled for Varian True Beam?
NoteStudied by 1 personAP Biology Heredity Unit 5 notes
NoteStudied by 75 peoplechapter 2-convergence and the reshaping of mass comm
- ==industries in transition==
- cinemas→ online streaming significantly increased
- CD sales continue to decline
- DVD sales and rentals are dropping as well
- newspaper industry revenues declined
- ==benefits for media industries==
- media consumption is all time high
- all ages adept at media multi-tasking
- simultaneous consumption of many diff kinds of media
- globalization not only fragments the audience even more, but can also make it less profitable for a media company to tailor its fare for its own homeland
- electronic sell-through (EST)- buying of digital download movies
- convergence- the erosion of traditional distinctions among media
- hyper commercialization allows companies to earn more income
- ==changes==
- @@concentration of ownership and conglomeration@@
- concentration of ownership is > an economic issue; fundamental principle of our democracy that we have a right to info from a wide diversity of viewpoints so that we can make up our own minds
- conflict between profit and public service is only one presumed prob w conglomeration
- however, companies must maximize their number of outlets to reach as much of the divided and far-flung audience as possible
- economies of scale→ if bigger, can be better bc the relative cost of an operation’s output declines as the size of that endeavor grows
- however, lots of lay-offs occur
- issues
- conflict of interest/differing povs
- degradation of media content→ reduction in quality
- economies of scales leading to more lay offs
- bottom-line mentality→ only think abt the money
- new deserts and ghost papers→deep investigations get lost/are forgotten
- oligopoly
- @@oligopoly@@
- concentration of media industries into an ever smaller number of companies
- @@globalization@@
- high quality american media content will overwhelm local media industries and local cults
- alternatively, ppl from diff cults can learn from one another through the exchange of their diff media
- issues
- lack of diversity and expression
- conflict btwn localism and globalization
- @@audience fragmentation@@
- individ segments of the audience are becoming more narrowly defined; the audience itself is less of a mass audience
- radio and magazine media forced to find new functions, no longer able to compete on a mass scale, hence target smaller audiences that were alike in some imp characteristic and therefore more attractive to specific advertisers- ^^narrowcasting, niche marketing, or targeting^^
- zonecasting- deliver diff commercials to specific neighborhoods, and location based mobile advertising
- @@hypercommercialism@@
- selling more advertising on existing and new media+identifying additional ways to combine content and commercials are the two most common strats to recoup costs involved in acquisitions→hypercommercialism
- @@product placement@@
- the integration of a specific branded products into media content for a fee
- a form of brand entertainment when brands are part of and essential to the program
- issues
- increased mix of commercial and noncommercial media content
- @@payola@@
- many radio stations now accept payment from record promoters to play their songs, an activity once considered illegal
- @@erosion of distinctions among media: convergence@@
- traditional lines btwn media are disappearing, concentration is one reason for this convergence
- synergy: get the greatest use from its content, whether news, edu, or entertainment, by using as many channels of delivery as possible
- 2nd reason for convergence is audience fragmentation
- 3rd reason: platform agnostic-having no pref for where we access our media content
- platform agnostic- kids don’t care
- ==the new mass comm process==
- @@interpreter A- the content producer@@
- the source in the mass comm process is a large structured org
- limited room for indivi vision or experimentation
- w internet, interpreter A can be an independent creator (content producer) w low cost of entry
- really simple syndication (RSS)- aggregators that allow web users to create their own content assembles from the internet’s limitless supply of material
- appointment consumption- audiences consume content at a time predetermined by the producer and distributor
- consumption on demand- the ability to consume any content, anytime, anywhere
- @@feedback and interpreter B- the audience@@
- every download/click/consumption of media is a form of feedback to interpreter A
- interpreter A can be content providers who want to serve us more effectively but can also be ppl like identity thieves or a potential employer who could deny you a job bc of your political beliefs
- @@the@@ @@result@@
- audiences are better known to those who produce and distribute content
- media literate ppl are positioned to best decide to benefit from their potential and limit their peril
- possible to determine what mass comm will be chosen by a person using the fraction of selection
- expectation of reward/effort required=frequency of activity
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Explore Top NotesNoteStudied by 10 peopleNoteStudied by 35 peopleNoteStudied by 38 peopleNoteStudied by 7 peopleNoteStudied by 1 personNoteStudied by 75 people
Film Music
NoteStudied by 10 peopleChapter 4- Motions in two and three Dimensions
NoteStudied by 35 peopleUnit 4 Exam - HUSH
NoteStudied by 38 peopleChapter 10.3 Digestive Disorders
NoteStudied by 7 peopleHow is Dose Rate Controlled for Varian True Beam?
NoteStudied by 1 personAP Biology Heredity Unit 5 notes
NoteStudied by 75 people