Q3-WEEK-17-ENG-8-PROPAGANDA-TECHNIQUES

Recognizing Propaganda Techniques

Introduction to Propaganda

• Definition: Spreading of information aimed at influencing feelings or actions.

• Nature: Can be true or false; biased with both negative and positive influences.

Six Types of Propaganda Techniques

1. Name Calling

• Description: Discrediting a person or product through negative labeling.

• Purpose: To provoke rejection without critical evaluation.

• Example: "Don't get a rotten apple!"

2. Glitering Generalities

• Description: Use of positive, appealing words to endorse a product or person.

• Purpose: Manipulate emotions associated with terms like "natural" or "ecological."

• Example: "The best coffee for the best YOU."

3. Transfer

• Description: Associating a respected symbol with an idea to enhance acceptance.

• Purpose: To evoke positive associations with a product or idea.

• Example: Military recruitment ads using patriotic symbols.

4. Testimonial

• Description: Endorsements from famous figures to promote products or ideas.

• Purpose: Convince without critical examination through celebrity influence.

• Example: Celebrity endorsements for food brands like Century Tuna.

5. Plain Folks

• Description: Presenting an idea as common and relatable, representing the average person.

• Purpose: To make ideas more appealing by emphasizing commonality.

• Example: Walmart's slogan "Save money. Live better."

6. Bandwagon

• Description: Encouraging people to join the majority to avoid missing out.

• Purpose: To engender a sense of urgency by highlighting trends.

• Example: Advertising strategies that mention popularity, such as McDonald’s.

C

onclusion

• Summary: Propaganda techniques are systematic efforts to influence beliefs, attitudes, or actions.

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