Q3-WEEK-17-ENG-8-PROPAGANDA-TECHNIQUES
Recognizing Propaganda Techniques
Introduction to Propaganda
Definition: Spreading of information aimed at influencing feelings or actions.
Nature: Can be true or false; biased with both negative and positive influences.
Six Types of Propaganda Techniques
1. Name Calling
Description: Discrediting a person or product through negative labeling.
Purpose: To provoke rejection without critical evaluation.
Example: "Don't get a rotten apple!"
2. Glitering Generalities
Description: Use of positive, appealing words to endorse a product or person.
Purpose: Manipulate emotions associated with terms like "natural" or "ecological."
Example: "The best coffee for the best YOU."
3. Transfer
Description: Associating a respected symbol with an idea to enhance acceptance.
Purpose: To evoke positive associations with a product or idea.
Example: Military recruitment ads using patriotic symbols.
4. Testimonial
Description: Endorsements from famous figures to promote products or ideas.
Purpose: Convince without critical examination through celebrity influence.
Example: Celebrity endorsements for food brands like Century Tuna.
5. Plain Folks
Description: Presenting an idea as common and relatable, representing the average person.
Purpose: To make ideas more appealing by emphasizing commonality.
Example: Walmart's slogan "Save money. Live better."
6. Bandwagon
Description: Encouraging people to join the majority to avoid missing out.
Purpose: To engender a sense of urgency by highlighting trends.
Example: Advertising strategies that mention popularity, such as McDonald’s.
C
onclusion
Summary: Propaganda techniques are systematic efforts to influence beliefs, attitudes, or actions.