Chapter 6: Elasticity: The Responsiveness of Demand and Supply
6.1 The Price Elasticity of Demand and Its Measurement
Definition: Elasticity measures how one economic variable responds to changes in another.
Price Elasticity of Demand: Measures the responsiveness of quantity demanded to a change in price.
Calculated by dividing the percentage change in quantity demanded by the percentage change in price.
*Slope vs. Elasticity: Slope is sensitive to units, making elasticity a better measure.
A. Measuring the Price Elasticity of Demand
The price elasticity of demand is always negative, but we often compare absolute values.
B. Elastic Demand and Inelastic Demand
Elastic Demand: Percentage change in quantity demanded > percentage change in price (elasticity > 1).
Inelastic Demand: Percentage change in quantity demanded < percentage change in price (elasticity < 1).
Unit-Elastic Demand: Percentage change in quantity demanded = percentage change in price (elasticity = 1).
C. Computing Price Elasticities
Calculating elasticity between two points yields different values for price increases vs. decreases.
D. The Midpoint Formula
Midpoint Formula: Used to ensure a single elasticity value between two points.
Uses the average of initial and final quantities and prices.