Chapter 11 Terms:

Product Placement- placing products in movies, tv shows, ect. so they appear as part of the story’s environment

Space Bookers- in the olden days, ppl who purchased space in newspapers and sold it 

Subliminal Advertising- hidden print/visual messages that register on the subconscious, creating false needs to buy products

Slogan- catchy phrase that promotes a product

Mega Agencies- companies formed by merging individual agencies

Boatique Agencies- small regional agencies that offer personalized services

Market Research- department that used social science to assess the behaviors of consumers toward products

Values and Lifestyles- divides consumers into types and measures psychological factors, including how ppl feel about products and how they achieve a lifestyle

Storyboard- blueprint of a proposed advertisement

Viral Marketing- short video/content that content makers hope to go viral

Media Buyers- ppl who buy the types of media that are best suited to reach the targeted audience

Saturation Advertising- the strategy of inundation 

Interstitials- ads that pop up when opening a new web page

Spam- unsolicited email

Association Principle- associates product with a cultural value that has a positive connotation but may have little connection to the actual product

Myth Analysis- provides insight on how ads work

Commercial Speech- broadcast/print that cost money to watch/read

Political Advertising- use of ad techniques to promote a candidate's image