Goals & Objectives

• Objectives are a way to measure how well you are acheiving your goal

• Goals can be bigger and more abstract (Have the best music club in Berea)

• Objectives have timeline and are directly measurable (Have x amount of ticket sales by December 2024)

Short, Mid-range, and Long term Plans

• Short term plan: 12 months (day to day operations)

• Mid-Range plan: 1-3 years

• Long term plan: Greater than 3 years