Lecture 2 — Asking Questions in a Knowledge Society (SCIGEN 101/101G)
Communication in a Knowledge Society
- Core idea: Access precedes use. If individuals cannot obtain information, they cannot decide if, when, or how to use it.
- Implication: Knowledge societies must prioritise open pathways to data, research, and expert discussion.
How Universities Disseminate Knowledge
- Publication-based media
- Journal articles
- Book chapters
- Entire books
- Presentation-based media
- Conference presentations & talks
- Academic posters
- Mass-communication & public-facing media
- Blogs
- Television / Radio interviews & features
- Public deliberation forums
- Caveat: Science communication is not automatically clear or concise; misinterpretation and jargon remain common obstacles.
Lecture Objectives
- Explore inductive and deductive logic.
- Identify why asking questions matters in a knowledge society.
- Differentiate between key types of research questions.
- Explain the difference between open and closed questions.
- Explain leading (or loaded) questions and their dangers.
The Nature & Purpose of Questions
- A question is an explicit request for information, clarification, or exploration.
- Reasons we ask:
- Spark curiosity and inquiry.
- Fill knowledge gaps.
- Test understanding or assumptions.
- Guide decision-making and action.
- Metacognition = “thinking about thinking” / “knowing about knowing” / “becoming aware of awareness.”
- Applying metacognition to question-asking:
- Reflect on why you need the information.
- Clarify the context and assumptions behind the query.
- Outcome: clearer, more purposeful questions.
Inductive vs Deductive Reasoning
Inductive Reasoning (Bottom-Up)
- Starts with specific observations ➜ detects patterns ➜ proposes a tentative hypothesis ➜ builds toward a general theory.
- Diagram (textual):
- Information / Observation → Pattern → Tentative Hypothesis → Theory / Paradigm.
- Examples
- Generalised: “I purchased 12 apples on Saturday and ate one each day until Tuesday → 8 left. Therefore, eating four apples explains the remainder.”
- Predictive: “Five years of attendance data show studio participation correlates with higher grades. Therefore, ‘Attending studios is associated with better academic performance.’”
Deductive Reasoning (Top-Down)
- Begins with an established theory or general premise ➜ derives a hypothesis ➜ gathers observations ➜ seeks confirmation.
- Diagram (textual): Theory / Paradigm → Hypothesis → Observation → Confirmation.
- Logically sound examples (true premise → true conclusion):
- “Christmas Day is always Dec 25. Today is Dec 25 → It is Christmas.”
- “All dogs have four legs; beagles are dogs → beagles have four legs.”
- Logically unsound examples (false premise → unreliable conclusion):
- “All zebras have stripes; tigers have stripes → tigers are zebras.”
- “Bus No70 travels Symonds St; this bus is on Symonds St → it is Bus No70.”
Asking Research Questions
What Makes a “Good” Question?
- Interesting – stimulates curiosity.
- Clearly articulated – unambiguous wording.
- Scoped – neither too broad nor too narrow.
- Promotes inquiry – invites exploration or investigation.
Open vs Closed Questions
- Closed: invites limited, often binary response.
- “Are you satisfied with your meal?”
- Open: allows range & depth.
- “How satisfied or dissatisfied were you with your meal?”
Leading or Loaded Questions
- Lead respondent toward a predetermined answer.
- Leading: “Did you have a good day?”
- Non-leading: “How was your day?”
- In research, avoid wording that embeds judgement or implies a correct stance.
Types of Research Questions
- Descriptive – quantify or characterise a phenomenon.
- Comparative – contrast two or more groups/conditions.
- Causal (Relational) – test whether one variable influences another.
Coursework Structure & Weighting
- Two main assignments focused on one self-selected question/topic.
- Milestone 1 – sets research questions (worth 3\%).
- Research Summary (worth 15\%).
- Academic Poster (worth 15\%).
- Slogan: “ONE QUESTION – TWO ASSIGNMENTS – ONE TOPIC – YOUR CHOICE.”
Assignment 1 – Choosing a Topic
- Starter themes provided (examples):
- Diet & Health: Food literacy, Mediterranean diets, Ultra-processed foods.
- Environmental Impacts: Electric vehicles, AI, Microplastics & marine life.
- Gaming: Cognitive function, Mental health, Social behaviours.
- Mental Health & Well-being, Dating apps, Exercise, Music.
Self-reflection Prompts for Defining a Question
- What is my topic of interest?
- What do I already know?
- Potential sub-questions?
- What is the task asking me to produce?
- Target audience & timeframe?
- Assessment criteria?
Questioning Continuum (Bay et al., 2016)
- Spectrum: Closed → Passive → Open → Discovery.
- Example progression:
- “What social media platforms are accessible to students in China?” (Closed)
- “Compare and contrast social-media access in NZ and China.” (Passive/Comparative)
- “How do differences in access influence Chinese students’ social-media use while studying in NZ?” (Open/Discovery)
Open vs Closed – Illustrative Pairs
- Impact of colour on brand marketing
- Closed: “Does colour impact brand marketing?”
- Open: “What impact does colour have on brand marketing?”
- Artificial sweeteners & type 2 diabetes
- Closed: “Does consumption of artificial sweeteners impact risk?”
- Open: “How does consumption of artificial sweeteners impact risk in adulthood?”
Broad vs Narrow – Illustrative Pairs
- Broad: “What impact does colour have on brand marketing?”
- Narrow: “How does using red colour influence marketing to children?”
Preparing for Studio Sessions
- Time allocation: 1–2 hours preparation recommended.
- Use CANVAS reading list:
- READ – skim abstracts; continue if interesting.
- TAKE NOTES – main themes, emerging questions.
- DISCUSS – at least one peer.
- Suggested workflow: read 2–3 abstracts ➜ select topic ➜ find partner ➜ brainstorm questions.
Types of Academic Papers (for Studio 1)
- Original research: Quantitative, Qualitative, Case study, Mixed methods.
- Non-original: Debates, Commentaries, Letters, Methodologies.
- Review articles: Systematic reviews, Meta-analyses, Narrative reviews.
Milestones & Exercises
- Exercise 1 – Milestone 1 submission (3\%): formulate research question.
- Exercise 2 – Research Summary draft.
Final Summary / Takeaways
- Research questions must be carefully constructed:
- Grounded in appropriate logic (inductive or deductive).
- Consciously open, not leading.
- Properly scoped.
- Action plan:
- CONSIDER your interests.
- READ background literature.
- DISCUSS ideas.
- DEFINE a precise, inquiry-driven question that will anchor both assignments.