Draper James Initiatives and Partnerships

Celebrating the ten-year anniversary with pop-up events in 10 cities.
Currently planning the fourth stop of the decade tour.
Planning a party at The Graduate to celebrate, focusing on authenticity and avoiding a heavy sales push.
The sales-focused grand finale party will be held at the 12 South store.
Considering a special assortment, potentially Reese's favorites from over the years, but archival pulls are difficult.
Aiming to keep the party separate from the shopping experience, focusing the party on the brand and celebration.

Personalization and shopping elements will be at the store during the day.
The party will take over the rooftop with Draper James-themed decorations.
Considering using table-size Polaroid camera selfie machines with props for the party.
Exploring options for making the blocks exciting for the other nine cities, beyond just including them on the invitation.

Discussing a collaboration with Wonder Bread, including a hot air balloon.
The goal is to enhance brand visibility and create engaging photo opportunities.
The Wonder Bread hot air balloon is primarily for photo opportunities, not rides.
Focusing on Instagrammable moments with the balloon anchored for safety and managed liability.
Planning for the balloon to be stored and used multiple times a year.
Considering Love Circle in Nashville as a potential location for the hot air balloon photo op, given its panoramic city view.
Exploring the possibility of the hot air balloon at the rooftop of The Graduate.
Discussing the design of the hot air balloon, aiming for a classic look that represents Draper James effectively.
For a three-year partnership with Wonder Bread is moving toward ideas for July 4th picnics in the summer.
Considering custom Draper James lunch boxes for moms with Wonder Bread recipes and barbecue tips.
Discussing the Wonder Bread's number one marketing objective which is "bun season", represented as b \, u \, n.
Exploring the possibility of Love Circle being a location for the balloon, but park permission is needed, which will be communicated to Wonder Bread.
Considering the idea of Wonder Bread Tea Sandwiches because that's a natural fit with the brand image.

Developing a VIP hotel experience, potentially in partnership with The Hermitage or other hotels.
Offering a curated wardrobe of Draper James clothing for guests to use during their stay, with an option to purchase items they like at a special rate.
Including a photoshoot experience as part of the VIP package.
The offering will be styled with "Draper James style" using a Chat GPT prompt.

Initial conversations have taken place with Thompson and Smith hotels.
Charleston pop-up is ending, as they seek a permanent location.
Considering Panatone for a holiday collaboration.
Seeking collaborations with women-owned canned cocktail brands to serve in-store.
Exploring partnerships with craft stores like Joann's to create Draper James-branded cookie cutters for tea sandwiches.
KitchenAid is still in the works.

Coordinating social media posts with hotel partners to maximize impact.
Ensuring influencers add Draper James and Hollywood as collaborators on Instagram for furniture collaboration posts.
Addressing an issue with an influencer being unable to add Draper James as a collaborator due to Instagram music restrictions, potentially related to copyright issues.