Draper James Initiatives and Partnerships

Draper James Initiatives and Partnerships

Decade Tour and Celebratory Events

• Celebrating the ten-year anniversary with pop-up events in 10 cities.
• Currently planning the fourth stop of the decade tour.
• Planning a party at The Graduate to celebrate, focusing on authenticity and avoiding a heavy sales push.
• The sales-focused grand finale party will be held at the 12 South store.
• Considering a special assortment, potentially Reese's favorites from over the years, but archival pulls are difficult.
• Aiming to keep the party separate from the shopping experience, focusing the party on the brand and celebration.

Personalization and Shopping Experience

• Personalization and shopping elements will be at the store during the day.
• The party will take over the rooftop with Draper James-themed decorations.
• Considering using table-size Polaroid camera selfie machines with props for the party.
• Exploring options for making the blocks exciting for the other nine cities, beyond just including them on the invitation.

Wonder Bread Partnership and Marketing Ideas

• Discussing a collaboration with Wonder Bread, including a hot air balloon.
• The goal is to enhance brand visibility and create engaging photo opportunities.
• The Wonder Bread hot air balloon is primarily for photo opportunities, not rides.
• Focusing on Instagrammable moments with the balloon anchored for safety and managed liability.
• Planning for the balloon to be stored and used multiple times a year.
• Considering Love Circle in Nashville as a potential location for the hot air balloon photo op, given its panoramic city view.
• Exploring the possibility of the hot air balloon at the rooftop of The Graduate.
• Discussing the design of the hot air balloon, aiming for a classic look that represents Draper James effectively.
• For a three-year partnership with Wonder Bread is moving toward ideas for July 4th picnics in the summer.
• Considering custom Draper James lunch boxes for moms with Wonder Bread recipes and barbecue tips.
• Discussing the Wonder Bread's number one marketing objective which is "bun season", represented as b \, u \, n.
• Exploring the possibility of Love Circle being a location for the balloon, but park permission is needed, which will be communicated to Wonder Bread.
• Considering the idea of Wonder Bread Tea Sandwiches because that's a natural fit with the brand image.

Hotel VIP Experience

• Developing a VIP hotel experience, potentially in partnership with The Hermitage or other hotels.
• Offering a curated wardrobe of Draper James clothing for guests to use during their stay, with an option to purchase items they like at a special rate.
• Including a photoshoot experience as part of the VIP package.
• The offering will be styled with "Draper James style" using a Chat GPT prompt.

Partnerships and Collaborations

• Initial conversations have taken place with Thompson and Smith hotels.
• Charleston pop-up is ending, as they seek a permanent location.
• Considering Panatone for a holiday collaboration.
• Seeking collaborations with women-owned canned cocktail brands to serve in-store.
• Exploring partnerships with craft stores like Joann's to create Draper James-branded cookie cutters for tea sandwiches.
• KitchenAid is still in the works.

Social Media Strategy and Influencer Management

• Coordinating social media posts with hotel partners to maximize impact.
• Ensuring influencers add Draper James and Hollywood as collaborators on Instagram for furniture collaboration posts.
• Addressing an issue with an influencer being unable to add Draper James as a collaborator due to Instagram music restrictions, potentially related to copyright issues.

Team Roles and Responsibilities

• Amelia is in charge of e-commerce and influencer gifting.
• Bella is assisting with social media and filling in gaps as needed.
• Kelly will be the primary social media intern when she starts.