UX Interviews Video

Chapter 1: Introduction

• Focus Areas

  • Vision and business strategy

  • User journey and feedback from users

  • Data and technical constraints in design

• Risk of Failure

  • Most likely reason for failure: Not enough customers.

  • Example: If business doesn't cover operational costs, it may become unsustainable.

  • Importance of feature enhancement or pricing strategy.

• Revenue Insights

  • Current pricing model is viable based on user resource usage (CPU, bandwidth).

  • Past assumptions were not data-driven but based on gut feelings.

  • Positive feedback from users indicates potential for growth.

• User Feedback Mechanism

  • The "Mom Test" highlights that feedback may not align with actual product use.

  • Genuine interest measured by user engagement and activity levels.

• Vision for Blockstalker IO

  • Originally aimed to integrate activities across the Algorand blockchain.

  • Shift towards business intelligence applications; understanding how users interact with data.

  • Goals include generating user activity and enabling users to follow significant transactions or happenings.

Chapter 2: Follow This Data

• Current Challenges

  • Struggles with user retention; initial interest does not lead to sustained engagement.

  • Retalytion factors: user mismatch with product utility, lack of engagement tools leading to drop-off.

• Use Cases

  • Different user segments: Enterprise clients, developers, average consumers.

  • Each segment has distinct needs—for example, following specific transactions or monitoring market activities.

• Ideal Happy User Journey

  • Users should sign up, discover relevant features, and take action (e.g., executing trades).

  • For developers and enterprises, effectiveness of the platform should encourage subscription to premium services.

Chapter 3: Know This Blah

• User Drop-off Reasons

  • Lack of clarity in features (how the app can be used) may cause users to disengage.

  • Marketing outreach on participation nodes highlights missed opportunities for engagement.

• Personas and Target Users

  • Focus on educating users not familiar with blockchain or Algorand to foster broader appeal.

  • Targeting novice users effectively trains the product to meet the needs of more knowledgeable users.

Chapter 4: Follow This Stuff

• Prose Row Concept

  • Designed to present transaction data in an understandable format, encouraging user interaction.

  • Aim to create a platform that resembles social media feeds to capture user attention.

• Magic Drawer Functionality

  • Expected to facilitate user actions (buy/sell trades) directly from the platform based on monitored activities.

• Website Design Considerations

  • A need to allow users to see options to engage (e.g., following assets) with less friction.

Chapter 5: Think The Use

• Integration Page and User Experience

  • Simplicity for users to integrate their favorite platforms/tools should be a primary focus.

  • Search functionality needs improvement to allow searching by name rather than ID only.

• Potential Filtering Options

  • Considering preset filters may streamline user experience and enhance engagement.

Chapter 6: Data On Stuff

• Utilizing Existing Data

  • Current data collection is robust; however, internal analytics to improve user experience are lacking.

  • External use of collected data (by third parties) suggests opportunities for internal usage.

• Competition

  • Competitors provide similar functionalities but lack certain features.

  • Industry collaboration can stimulate innovation and improve overall service quality.

Chapter 7: Think A Broker

• Vision of Blockstalker

  • The primary goal is simplicity in data presentation while facilitating meaningful user engagement.

• UI/UX Considerations

  • Current interfaces should feel welcoming and easy to navigate, especially for novice users.

  • Font choices may be reconsidered to enhance accessibility and appeal.

Chapter 8: Conclusion

• Future Directions

  • Emphasize effective data presentation, magic drawer functionality, and extensive follow options.

  • Maintenance of a smooth user journey remains a core focus as development continues.