English10Q2F (1)

Learning Task: Persuasive Techniques

• Identify the Persuasive Techniques

  1. Evidence: Use of facts, figures, and expert quotes.

  2. Association: Linking an object or idea with something liked or desired.

  3. Emotive Language: Words that evoke emotions.

  4. Experts: Expert advice from credible personalities.

  5. Rhetorical Questions: Questions that provoke thought but aren't answered.

Language of Research, Campaigns, and Advocacies

• Role of Language:

  • Enables communication, information dissemination, and persuasion.

  • Formal and persuasive language is crucial in research.

  • Trustworthiness of research findings is impacted by language clarity.

• Research Language Features:

  • Academic terms (theories, variables, etc.) are essential for clarity and reliability.

• Campaigns:

  • Planned activities aimed at achieving specific goals, usually political or social.

  • Campaign speeches aim to excite and persuade listeners with strong language.

• Advocacy:

  • Activities that support a cause and influence decision-making.

Persuasive Techniques in Writing

1. Emotive Language: Evokes specific emotions, enhancing persuasiveness, e.g., headlines.

2. Modal Verbs: Adjust certainty levels in arguments (e.g., may, must).

3. Involving the Reader: Personal pronouns make the reader feel connected.

4. Rhetorical Questions: Questions posed for effect, not for answer.

5. Using Evidence: Facts and expert quotes enhance credibility.

6. Repetition: Repeating key phrases to reinforce points.

7. Adjectives and Adverbs: Influences readers’ emotions and perceptions.

8. Association: Link ideas with desirable attributes (wealth, success).

9. Bandwagon: Suggests popular consensus.

10. Experts: Credibility through expert endorsements.

Argumentation

• Definition: A form of persuasive writing aimed at convincing the reader.

• Importance of Proposition: Central point of agreement or disagreement.

• Common Form: Argumentative essays present stands on issues with supporting evidence.

• Key Components in Argumentative Writing:

  1. Claim: The main argument.

  2. Reasons: Justifications for the claim.

  3. Evidence: Data or examples supporting the claim.

• Patterns of Argumentative Writing: Different structures may be employed:

  • General Thesis with supporting pros and cons.

  • Focus on counterarguments first before supporting the thesis.

Language Features of Argumentative Texts

• Modals and Adverbs: Indicate certainty and attitude.

• Evaluative Language: Reflects the writer’s stance toward an idea.

• Transitions: Maintain cohesive flow between ideas.

Expository Writing vs. Argumentative Writing

• Purpose of Exposition: To inform rather than persuade.

• Common Elements:

  1. Thesis Statement: Introduces the main topic.

  2. Clear Transitions: Aid coherence.

  3. Supporting Evidence: Facts to substantiate ideas.

  4. Conclusion: Ties main ideas together.

• Expository Structures:

  • Cause and Effect: Information based on causation.

  • Comparison and Contrast: Details similarities and differences.

  • Description: Provides detailed attributes.

  • Problem and Solution: Issues and potential resolutions.

  • Sequence: Presents steps chronologically.

• Language Features in Exposition: Importance of clear signal words and transitions for coherence and understanding.