Methods for Conducting Sociological Research
The Enemy → Mindsets
Mind-sets are patterns of thinking that affect how we respond to new ideas
Critical thinking
Actively seeking to understand, analyze, and evaluate information to solve problems
Steps in Critical Thinking
Get an understanding of the problem
Gather information and interpret it
Develop a solution plan and carry it out
Evaluate a plan’s effectiveness
Value ridden research
Terminology can reflect value based assumptions
Questions can be selected or phrased in certain ways to elicit certain responses
Samples can be selected in order to skew the results
Values can skew results
Data collected without using flashy words/misleading ads
Never accept facts without questioning where they came from
What makes a “fact” seem more real to you? Lobbyists understand these motivations and feed them to the general population
Can be specific numbers and/or language choices
Objectivity
The efforts researchers make to minimize distortions in observations or interpretations due to personal or social values.
Scientific Method
A procedure involving the formulation, testing, and modification of hypotheses based on systematic observation, measurement and/or experiments
Methodology and Research Methods
The rules, principles and practices that guide the collection of evidence and the conclusions drawn from it
Research Design
Descriptive Studies
Goal is merely to explain a concept
Eg: behavior of a gang member, values of older adults
Explanatory Studies
Goal is to find out why things happen in a certain way
Eg: Why white men are more likely than black men to get prostate exams
Methods
Quantitative methods
Seek to obtain information about the social world that is in, or can be converted to, numeric form.
Qualitative methods
Attempt to collect information about the social world that cannot be readily converted to numeric form
Approaches to research
Deductive approach
Starts with a theory
Develop a hypothesis
Make empirical observations
Analyze the data collected through observation to confirm, reject or modify the original theory.
Might have to re-test
Inductive approach
starts with empirical observation
works to form a theory
determines if a correlation exists by noticing if a change is observed in two things simultaneously.
The Scientific Method
Theory: a system of orienting ideas
Hypothesis: A tentative statement, based on research, theory or prior evidence, that asserts a relationship between two factors
Induction: reasoning from the particular to the general
Observations: systematic collection of ‘social facts’
Deduction: reasoning from the general to the specific
Causality v Correlation
Correlation (or association) is when two variables tend to track each other positively or negatively (i.e., they tend to vary together).
Causality is the idea that a change in one factor results in a corresponding change in another factor.
Macro-level vs micro-level orientations
Macro-Level Orientation: The Top-Down View
Focuses on large-scale patterns of society
Micro-Level Orientation: The Bottom-Up View
Focuses on small-scale patterns of society
Concepts and Variables
Concept: a formal definition of what is being studied
Operationalization: definition of a concept into a term that varies & can be measured
Variable: measured concept that changes from case to case or time to time
Types
Independent
A variable believed to cause change in another variable [predictor]
Dependent
A variable believed to change because of another variable [outcome]
Hypothesis about crime
An increase in the level of inequality in society will result in an increase in the crime rate in that society.
In this hypothesis, we are claiming that our independent variable, inequality, impacts our dependent variable, crime.
Measurement of variables
Reliability: Degree to which a measurement instrument gives the same results each time that it is used,
May not reflect what the researcher is trying to uncover.
Validity: Degree to which the measurement reflects what the researcher is hoping to understand about the social world
Research Methods
Surveys
Interviews
Ethnographic research
Experiments
Historical research
Sampling
Random
sampling technique in which each sample has an equal probability of being chosen
Representative
subset of a population that seeks to accurately reflect the characteristics of the larger group
Access
Volunteers
The Enemy → Mindsets
Mind-sets are patterns of thinking that affect how we respond to new ideas
Critical thinking
Actively seeking to understand, analyze, and evaluate information to solve problems
Steps in Critical Thinking
Get an understanding of the problem
Gather information and interpret it
Develop a solution plan and carry it out
Evaluate a plan’s effectiveness
Value ridden research
Terminology can reflect value based assumptions
Questions can be selected or phrased in certain ways to elicit certain responses
Samples can be selected in order to skew the results
Values can skew results
Data collected without using flashy words/misleading ads
Never accept facts without questioning where they came from
What makes a “fact” seem more real to you? Lobbyists understand these motivations and feed them to the general population
Can be specific numbers and/or language choices
Objectivity
The efforts researchers make to minimize distortions in observations or interpretations due to personal or social values.
Scientific Method
A procedure involving the formulation, testing, and modification of hypotheses based on systematic observation, measurement and/or experiments
Methodology and Research Methods
The rules, principles and practices that guide the collection of evidence and the conclusions drawn from it
Research Design
Descriptive Studies
Goal is merely to explain a concept
Eg: behavior of a gang member, values of older adults
Explanatory Studies
Goal is to find out why things happen in a certain way
Eg: Why white men are more likely than black men to get prostate exams
Methods
Quantitative methods
Seek to obtain information about the social world that is in, or can be converted to, numeric form.
Qualitative methods
Attempt to collect information about the social world that cannot be readily converted to numeric form
Approaches to research
Deductive approach
Starts with a theory
Develop a hypothesis
Make empirical observations
Analyze the data collected through observation to confirm, reject or modify the original theory.
Might have to re-test
Inductive approach
starts with empirical observation
works to form a theory
determines if a correlation exists by noticing if a change is observed in two things simultaneously.
The Scientific Method
Theory: a system of orienting ideas
Hypothesis: A tentative statement, based on research, theory or prior evidence, that asserts a relationship between two factors
Induction: reasoning from the particular to the general
Observations: systematic collection of ‘social facts’
Deduction: reasoning from the general to the specific
Causality v Correlation
Correlation (or association) is when two variables tend to track each other positively or negatively (i.e., they tend to vary together).
Causality is the idea that a change in one factor results in a corresponding change in another factor.
Macro-level vs micro-level orientations
Macro-Level Orientation: The Top-Down View
Focuses on large-scale patterns of society
Micro-Level Orientation: The Bottom-Up View
Focuses on small-scale patterns of society
Concepts and Variables
Concept: a formal definition of what is being studied
Operationalization: definition of a concept into a term that varies & can be measured
Variable: measured concept that changes from case to case or time to time
Types
Independent
A variable believed to cause change in another variable [predictor]
Dependent
A variable believed to change because of another variable [outcome]
Hypothesis about crime
An increase in the level of inequality in society will result in an increase in the crime rate in that society.
In this hypothesis, we are claiming that our independent variable, inequality, impacts our dependent variable, crime.
Measurement of variables
Reliability: Degree to which a measurement instrument gives the same results each time that it is used,
May not reflect what the researcher is trying to uncover.
Validity: Degree to which the measurement reflects what the researcher is hoping to understand about the social world
Research Methods
Surveys
Interviews
Ethnographic research
Experiments
Historical research
Sampling
Random
sampling technique in which each sample has an equal probability of being chosen
Representative
subset of a population that seeks to accurately reflect the characteristics of the larger group
Access
Volunteers