(82) 7 Powerful Market Research Tools You Should Use Right Now!

Market Research Tools Overview

• Running a business requires extensive marketing research.

• Selecting the right research tools is crucial for business growth.

• This guide highlights seven powerful market research tools.

Google Trends

• Description: Free tool that provides insights into Google search trends.

• Usage:

  • Enter a keyword to see its search history and recent trends.

  • Customize results based on region, time frame, categories, and type of search.

  • Compare different search trends and keywords to identify growth opportunities.

Statista

• Description: Comprehensive statistics portal for various industries.

• Usage:

  • Search for companies or business topics to obtain relevant statistical data.

  • Includes insights from major e-commerce platforms like Amazon and eBay.

• Access Levels:

  • Basic information is free; corporate accounts available for a fee.

Google Alerts

• Description: Tool for monitoring specific topics online.

• Usage:

  • Create alerts by entering topics of interest.

  • Receive email notifications about new content related to your interests, including news articles, videos, and images.

• Cost: Completely free.

Google Analytics

• Description: Tool for analyzing website traffic and audience behavior.

• Key Features:

  • Track conversions and keyword referrals.

  • Provides essential data for market research and audience connections.

• Access Levels:

  • Basic features are free; advanced features available in the premium Analytics 360 version.

Make My Persona (HubSpot)

• Description: Tool for creating detailed business personas.

• Usage:

  • Users can create multiple personas using templates by answering market research questions.

  • Helps in targeting and reaching out to the intended audience effectively.

• Cost: Free to use.

Google Keyword Planner

• Description: Tool for conducting keyword research about audience demands.

• Usage:

  • Enter relevant business keywords to generate a list of related keywords based on demand.

  • Offers insights into the performance of existing campaigns.

• Importance: Essential for SEO efforts and understanding audience behavior.

Ubersuggest

• Description: Marketing tool for generating keyword and content ideas.

• Usage:

  • Provides insights on competitors, keyword ideas, and content suggestions.

  • Includes features like traffic analysis, backlink checking, and AI writing.

• Additional Features: Can be used as a Chrome extension for enhanced functionality.

Conclusion

• These seven market research tools are essential for business professionals seeking to grow and understand their audience effectively.

• Encourage viewers to engage with content for more insights.