• Man looks stupid

• People are just ignoring him

• But then someone comes in and joins him and tries to imitate him

• Then stupidity turns into something fun

• When a second person joins, it becomes something fun

• Then, a group becomes a crowd

• Then, the people who don't join look dumb instead of following the group

• Movement doesn't come without the first follower

Notes with the Class:

• Being a leader is hard

• A leader needs the guts to stand alone and look dumb

• You must be easy to follow

• The leader embraces the first follower as an equal

• It takes guts to be the first follower

• Brave being outcast

• The first follower transforms the lone nut into a leader

• A movement must be public

• Momentum is the tipping point

• When you join a movement it's not risky; you won't stand out

• Leadership is over-glorified

• Show others how to follow