MODULE 3

MODULE 3

Issues and Challenges with Media and Information

Objectives

• Discuss the responsible use of media and information.

• Analyze the implications of media and information on individuals and society.

• Cite practical situations for applying knowledge in intellectual property, copyright, and fair use guidelines.

• Create a campaign advertisement addressing the digital divide, cyber addiction, and cyberbullying.

LESSON 1: Growing Up with Media and Information

Generations

• Baby Boomers (1946-1964): Care about health, wealth, and quality of life.

• Generation X (1965-1980): Often seen as anti-establishment, busy, and cynical.

• Generation Y (Millennials, 1980-1996): Grew up with technology, highly connected.

• Generation Z (1997-2015): Considered 'digital natives.'

Millennials Characteristics

• Constant internet access and good multitaskers.

• Team-oriented, sociable, and idealistic.

• Prefer instant communication over calls.

21st Century Concerns

• Social media has integrated into daily life, affecting communication.

• Key platforms include Facebook, Twitter, Instagram, etc.

• Benefits of technology include connecting people and providing education.

Concerns Raised by Social Media

1. News Sources: Shift from traditional media to social media has led to issues with news reliability.

2. Online Businesses: Caution needed in online transactions; check seller credibility before buying.

3. Expressing Emotions: Need to validate feelings before posting online.

4. Information Explosion: Critical to analyze and validate online information.

5. Great Influence: Public figures can sway opinion, necessitating skepticism towards unverified content.

Media Usage Concepts

Media Habits

• Basic activities related to media use, such as watching TV or reading news.

Media Lifestyle

• Daily routines influenced by media consumption.

Media Preferences

• Individual choices in media consumption, e.g., preference for Netflix over local TV.

LESSON 2: Legal, Ethical, and Societal Issues

Legal vs Ethical Standards

• Legal Standards: Written laws guiding behavior and enforcing rules.

• Ethical Standards: Based on principles of right and wrong, not necessarily legal.

Intellectual Property

• Protects creators' rights over their artistic and scientific works, encouraging innovation.

• Copyright: Grants sole rights to creators and protects original work for a specified time.

• Public Domain: Works with expired copyright can be used freely.

• Creative Commons: Facilitates sharing under specific conditions.

Online Issues

• Digital Divide: Gap between tech-savvy and non-tech-savvy populations.

• Cyberbullying: Harmful behavior using social media.

• Cybersecurity: Protecting personal and financial information online.

• Internet Addiction: Excessive use impacting mental and physical health.

• Privacy Risks: Oversharing on social media.

• Sexting & Sexual Exploitation: Risks particularly affecting youth.