1 week: E-commerce
Commerce is buying and selling goods and services online. The goal of e-commerce is to generate sales. e-commerce is cheaper, more convenient and more accessible, so at the end it is cost-effective and gives faster results.
digital marketing is Reaching customers as our consumers online, converting them into customers through digital channels such as social media platforms, websites, search engines, and email. And also, digital marketing helps businesses to build trust, to inspire loyalty, and to better serve customers creating brand recognition through serving right ads, advertising to right audiences at the right moments.
The responsibilities of digital e-commerce marketers are strategy and execution of marketing campaigns, website management, which is image assets, website layouts, product development, customer engagement, order fulfillment, and pricing strategies.
key objectives for digital e-commerce marketers are to reach and engage potential customers online, built-in trust, demonstrating value, driving sales, and lastly, creating great customer experience.
Skills of Digital Marketers are Curiosity, Analytical Mindset, and Storytelling. Starting from curiosity, which means ask questions, seek out answers, try new things, which are emerging trends. Be curious about people, what they want, how they think, what motivates them to take action. Another part of the skills of digital marketers are having an analytical mindset, which means collect and organize info or data, to spot patterns, to uncover trends, to solve problems. Another skill is storytelling. Use stories to share insights with clients and co-workers. Communicate value in a way which is accessible, engaging, memorable, through creativity. Another skills of digital marketers that are important are adaptability and leadership.
e-commerce models: The first one is B2C, Business-to-Consumer. C2C, Consumers-to-Consumers. Example, Etsy, Ebay, Facebook Marketplace. Another e-commerce model is B2B, Business-to-Business. Such as SaaS, Salesforce. Another one is C2B, Consumer-to-Business. Examples are influencers, freelancers.
government entity does business online. B2A (Business-to-Administration) and C2A ( Consumer-to-Administration).
Experiential marketing. Not only purchase, but experience the product. Social media marketing. Creating content to drive engagement to promote product business. Influencers marketing. Influential people endorse or mention brands or products through their followers on social media.
agency is outside partners which fulfills companies' digital marketing and advertising needs. Digital channels are any common communication method, platform, a business can use to reach their target audience online. Digital marketing is the practice of reaching consumers online through digital channels with aim into turning them into customers. E-commerce is buying and selling good services using internet, in-house means within a single company.
Types of E-commerce Purchases:
Physical Products:
Tangible goods that are shipped to customers.
Examples include clothing, electronics, furniture.
Digital Products:
Intangible goods delivered electronically.
Examples include e-books, music downloads, and software.
Services:
Non-tangible offerings provided to customers.
Examples include consulting, online education, and graphic design.
Software:
Software products that can be purchased online, either as licenses or subscriptions.
Examples include operating systems, productivity tools, and antivirus programs.
digital marketing is cost effective, indeed it reduces expenses by serving specific ads to right audiences at the right moments. Data storytelling is a skill to communicate data insights effectively and engage an audience. Portfolio is to showcase samples of your past work plus relevant work experience. Agency role is to work on different projects across multiple industries. Companies partner with agencies since they don't have in-house marketing teams to fill their digital marketing and advertising needs.
in house roles: work for a single company to market and sell their products. The benefits are to get to know one company and its products, and also to have deep knowledge and expertise in a specific industry.
agency roles: partner with companies that don't have in-house marketing teams to fill their digital marketing and advertising needs. The benefits are to collaborate on a variety of initiatives in multiple industries, develop broad and flexible experience, get to know certain skill set very well.
To succeed in digital marketing, being a strategic thinker, problem solver, and creative is essential.
A strategic thinker sees the big picture, sets clear goals, and aligns marketing efforts with business objectives.
A problem solver quickly identifies challenges and finds effective, data-driven solutions to improve performance.
And being creative allows you to craft compelling content, unique campaigns, and fresh ideas that capture attention and drive engagement.