Operational Objectives are smart goals set by a business to measure efficiency, productivity and overall operational performance of the business.
Includes:
Cost efficiency
Quality
Flexibility
Internal Influences include corporate objectives, finance, HR and technology this will determine how operations run
External Influences includes economic conditions, technology, laws and competitors
Labour Productivity = total output/ number of employees
Unit costs = total costs/ total output
capacity = maximum output a business can have
Capacity utilisation = output/ maximum possible number of output
Capacity ensures the business can meet customer demand and it helps to manage costs by avoiding over production
Efficiency reduces waste and lowers costs which leads to greater profitability leads to faster production
Labour productivity higher productivity means lower labour costs
Helps business remain competitive by increasing output
Low capacity utilisation
Flexibility
Less pressure on resources
However higher unit costs and wasted resources
High capacity utilisation
lower unit costs
Increased efficiency
However risk of over working staff and limited flexibility
Lean production
lower costs reduced waste
Improved quality -kaizen
However initial costs are high
Requires cultural changes
Labour productivity
lower labour costs per unit
competitive advantage
However quality issues and employee resistance
Can increase labour productivity by training and development and technology and automation
Capital intensive relies heavily on machinery and robots to assemble vehicles
Reduces labour costs but high initial investment
Labour intensive depends more on skilled workers offers high quality but has higher labour costs and slower production