Course Information:
Topics of Block 2: Constitutive Decisions
Instructor: Prof. Dr. Lasse Tausch-Nebel
Semester: Winter 2024/25
Target Students:
Business Administration (B.A.), 1st semester
Business Informatics (B.Sc.), 1st semester
Energy Sciences (B.Eng.), 2nd semester
Course Structure:
Functional Model:
Support Functions
Key Decisions:
Founding, Restructuring, Liquidation
Location
Legal Form
Company Connections
Introduced Fields:
Material Management
Production
Marketing (operational)
Marketing (strategic)
Innovation Management
Personnel Management
Financing
Accounting, Taxes
Law, IT
Performance Measures:
Time-to-market
Time-to-customer
Overview of Block 2: Constitutive Decisions:
Definition: Constitutive decisions relate to structural issues faced during the founding stage of enterprises, as well as fundamental, infrequent decisions made in a company's lifecycle.
Categories:
Founding, Restructuring, Liquidation
Location
Legal Form
Company Connections
Operational Decisions: Distinct from constitutive decisions; they refer to optimal structuring of core (e.g., production) and support functions (e.g., financing).
1. Founding, Restructuring, Liquidation:
1.1 Founding:
Definition: Encompasses all actions taken to establish a new company (e.g., business registration with authorities).
Core Questions: Business goals, customer needs, and target groups.
Distinctions Based on Criteria:
Capital Acquisition Methods:
Cash Foundation
Asset Foundation (individual assets, incorporation of businesses)
Mixed Foundation
Types of Founders:
Self-employment
Subsidiary Founding
Spin-offs
Management Buy-Out (MBO)
1.1 Founding (Example):
Example Reference: About You - a fashion and technology company based in Hamburg, specializes in creating personalized shopping experiences on smartphones.
Management Team:
Tarek Müller (32, Marketing and Brands)
Sebastian Betz (30, Tech and Product)
Hannes Wiese (38, Operations and Finance)
1.1 Founding (Survey):
Inquiry: How many founders start without a market novelty?
1.1 Founding (Statistics):
Source: KfW Founding Monitor 2016 (Accessed: 21.10.2017)
In 2015, percentage of innovation by startups.
1.1 Founding (Statistics):
Source: Destatis, Statistical Yearbook 2017
Economic Sectors and Legal Forms of Business Startups.
1.2 Restructuring:
Definition: Includes all actions aimed at restoring the solvency and/or profitability of a distressed company to prevent imminent failure.
Causes:
Financial
Operational
Objectives:
Restoration of liquidity/sensitivity
Restoration of profitability
Types of Crisis:
Example: Success crisis (may or may not be the trigger)
Strategic crisis (usually the trigger)
1.3 Liquidation:
Definition: Liquidation terminates the business operations of a company.
Types:
Voluntary
Insolvency proceedings
Process:
Cessation of operations (e.g. if objective achieved or no longer achievable).
Assets are liquidated and distributed.
Creditors satisfied as per insolvency regulations.
1.3 Liquidation (Survey Statistics):
Survey Question: What percentage of companies undergoing insolvency successfully restructure?
1.3 Liquidation (Survey Statistics):
Survey Question: What percentage of debt can creditors recover from an insolvent company?
1.3 Liquidation (Example):
Source: Article on Senvion's insolvency (Accessed: 19.04.2021).
1.3 Liquidation (Case Study):
Siemens Gamesa acquires parts of Senvion, marking a significant shift in the wind turbine sector in Germany.
Financial transaction details and workforce implications discussed.
Overview (Status):
Current understanding of the course block.
2. Location Overview:
Definition: Refers to geographical areas where businesses produce and/or sell goods.
Core functions involved (e.g., production, sales).
Location Decisions:
Determine the number and specific geographical areas for producing and selling goods.
Occasions include founding, restructuring, and strategic shifts.
Importance: Capital-intensive, long-term decisions, often difficult to alter.
2. Location Objectives:
Survey: Assess perceptions of countries as business locations (e.g., Hong Kong, Taiwan, Turkey, Germany).
2. Location Decision Goals:
Actions:
Splitting, relocating, or merging locations.
Establishment or expansion of locations.
Objectives:
Shrinkage of product capacities.
Growth in product capacities.
Structural changes.
2. Location Planning:
Strategic Location Planning focuses on:
Deciding on product distributions across regions and countries based on demand forecasts.
2. Location Overview (Automobile Industry):
Example: Analysis of automobile production distribution across various regions by Daimler AG.
2. Location Planning:
Location planning based on the nature of the industry:
Impact of sector on location choices.
2. Location Case Study:
Example: Schaeffler Group's global production network with 75 plants in 23 countries.
2. Location Case Study (Facilities and R&D):
Breakdown of tasks among Schaeffler plants and R&D locations.
2. Location Case Study (Strategy):
Highlighting Schaeffler's emphasis on customer proximity in their economic success with strategically placed facilities worldwide.
2. Location Selection Methods:
Process:
Screening and evaluation of potential locations based on defined criteria.
2. Location Selection Method: Utility Analysis:
Evaluation includes weighted benefits of each potential location according to selected criteria.
2. Location Excursion (Shared Service Centers):
Definition and purpose of shared service centers within corporations.
2. Location Excursion (Shared Service Centers):
Example of shared service center practices in organizations like Lufthansa AG.
2. Location Excursion (Shared Service Centers):
Case study on complications of centralized auth processes at Deutsche Bahn.
Overview (Constitutive Decisions):
Constitutive decisions address foundational issues of companies at the stage of establishment alongside crucial infrequent decisions.
Legal Forms Overview:
Discussion on different types of legal forms and their relevance in business operations.
Legal Forms (Criteria for Decision-Making):
Important factors influencing the choice of legal form include founding requirements, liability, capital needs, and taxation implications.
Legal Forms (Tax Implications):
Overview of tax implications based on chosen legal forms, including income tax, corporate tax, and trade tax.
Legal Forms (Registration and Reporting):
Discussion on the advantages and disadvantages of business registration and obligations ensuing from it.
Legal Forms Agenda (Name Types):
Classification and types of businesses outlined according to their legal forms.
3. Legal Forms: Sole Proprietorships:
Key features, formation process, and implications of operating as a sole proprietorship.
3. Legal Forms: Sole Proprietorships (Taxation):
Taxation structure applicable to sole proprietorships including income and corporate taxes.
3. Legal Forms: Partnerships (General Partnerships):
Overview of general partnerships, regulations, and formation requirements.
3. Legal Forms: Partnerships (Distribution of Profits):
Profit distribution rules among general partners.
3. Legal Forms: Partnerships (Example Study):
Utilization of real-life case studies to illustrate operational procedures and legal implications.
3. Legal Forms: Partnerships (Open Trading Companies):
Characteristics outlining the formation and operational mandates of open trading companies.
3. Legal Forms: Partnerships (Distribution of Profits in OHG):
Profit-sharing rules in an open trading partnership with emphasis on investment proportions.
3. Legal Forms: Partnerships (Profit Distribution Case):
Example of analyzing profit distribution measurement based on partner investments.
3. Legal Forms: Partnerships (Insights):
Discussion on perceived fairness in profit-sharing arrangements among different partners.
3. Legal Forms: Partnerships (Limited Partnerships):
Regulations and responsibilities of limited partnerships and their members.
3. Legal Forms: Partnerships (Profit Distribution):
Breakdown of profit distribution norms within limited partnerships.
Legal Forms Overview:
Comprehensive breakdown of different legal forms, their structures, and implications in business operations.
3. Legal Forms: Corporations and Mixed Forms:
Overview of incorporation and requirements for setting up corporations such as GmbH and AG.
3. Legal Forms: Corporations (Capital Distribution):
Discussion on equity distribution rights and fiscal responsibilities for corporate entities.
3. Legal Forms: Corporations (Mixed Forms):
Evaluation of characteristics and legal implications of mixed-entity corporations.
3. Legal Forms: Corporations Case Studies:
Reference examples to highlight complexities in corporate compliance and operational structures.
3. Legal Forms: Corporate Legal Investigation:
Assignment related to obtaining corporate registry details and analyzing implications.
3. Legal Forms: Stock Companies:
Key regulatory elements regarding the formation and operation of stock companies in Germany.
3. Legal Forms: Stock Companies (Tax and Register):
Guidelines on taxation and company auditing requirements.
3. Legal Forms: Corporate Governance:
Structure of corporate governance within stock companies.
3. Legal Forms: Stock Company Responsibilities:
Overview of board responsibilities, stakeholder engagement, and financial management within corporations.
3. Legal Forms: Governance Framework:
Detailed description of governance structures, oversight, and operational logistics within corporate frameworks.
Legal Forms Overview (Rebinding):
Summary of implications and relevant data related to changes in corporate legal forms regulated by German laws.
3. Legal Forms: Legal Form Changes Overview:
Exploring reasons and processes for changing legal frameworks within corporations.
3. Legal Forms: Legal Form Changes Overview:
Reasons motivating legal form changes in corporations.
3. Legal Forms: Legal Form Changes Data:
Reference to specific legal guidelines outlined in corporate bylaws and administrative codes.
3. Legal Forms: Legal Form Changes Example:
Practical insights related to corporate governance influenced by legal changes.
Overview (Constitutive Decisions Flexibility):
Recap on continuous exploration of constitutive decisions regarding business foundational strategies.
4. Corporate Connections Overview:
Introduction to corporate connections with an emphasis on distinctions between various forms of corporate relationships.
4. Corporate Connections (Definitions):
Criteria for categorizing corporate connections based on structural characteristics.
4. Corporate Connections (Direction Distinctions):
Examination of corporate acquisitions based on the intensity of engagement across levels in the value chain.
4. Corporate Connections (Intensity Definitions):
Integration vs. Cooperation defined in the context of corporate relationships.
4. Corporate Connections (Intensity Case Study):
Overview of major corporations and their respective subsidiaries.
4. Corporate Connections (Cooperative Forms):
Exploration of various forms of corporate cooperations such as alliances, joint ventures, etc.
4. Corporate Connections (Business Associations):
Structure and function of associations formed from corporate relationships for combined objectives.
4. Corporate Connections (Cartel Formation):
Overview of national and EU regulations governing cartel agreements.
4. Corporate Connections (Strategic Alliances):
Description and potential implications of forming strategic partnerships in business.
4. Corporate Connections (Cooperative Societies):
Explanation of cooperative purposes and structures designed to enhance member welfare.
4. Corporate Connections (Franchising):
Overview of franchising agreements and operational frameworks involved.
4. Corporate Connections (Joint Ventures):
Description of joint venture agreements as collaborative structures among firms.
4. Corporate Connections Overview (Final Review):
Recapitulation of different corporate connections and their operational frameworks.
4. Corporate Connections Goals:
Identification of the primary objectives behind forming corporate connections.
4. Corporate Connections Goals (Detailed Breakdown):
Exploration of various strategic business objectives designed for profitability and optimization.