Top-Down Processing:
Bottom-Up Processing:
Schemas:
Perceptual Sets:
Binocular Cues:
Monocular Cues:
Priming: Exposure to one stimulus influences response to another.
Framing: How information presentation influences interpretation.
Multi-Store Model:
Working Memory Model: Components include the phonological loop, visual-spatial sketchpad, and central executive.
Forgetting Curve: Rapid forgetting immediately after learning, slows over time.
Encoding Failure: Inadequate storage due to distractions.
Interference: Proactive and retroactive interference influence memory retrieval.
Retrieval Methods: Recall vs. Recognition.
Factors influencing recall: Environment, mood, physical state.