Communication in Management 349
Perception
Perception is how we interpret and navigate the world, built from perceptual filters shaped by:
Personalities
Psychology
Experiences
Nurture vs. nature (hardwiring)
Cultural teaching about what to pay attention to
Perceptual filters influence how we take in stimuli and organize it to decide what to retain. This builds our individual perspectives; everyone has unique perceptual makeup.
Visual example discussed: a cartoon where three people see the same thing differently and believe they are absolutely right; highlights that from different perspectives, each view can seem correct.
Challenge in the workplace: why we do things the “right” way; sometimes traditions or old habits impede progress; better ways may exist.
Stimuli around us affect attention and perception: deadlines, upcoming events, holidays, sick loved ones, illnesses, etc. These stimuli influence what we pay attention to and how we rank information.
COVID-era behavior influenced attention to symptoms; mid-2020 heightened awareness of coughs/sneezes; some caution has persisted.
Process of perception:
Stimuli are received → attention is allocated (influenced by filters) → information is organized → interpretation occurs → memory/retention
At each stage, biases or errors can alter outcomes.
Survival mechanism: perception happens quickly to manage overload; we can still make mistakes or draw flawed conclusions.
Attribution processes: we try to explain others’ behaviors via internal vs external causes.
Common biases:
Defensive bias and fundamental attribution error: blaming others or external factors when we’re on the defense, often ignoring situational factors.
Self-serving bias: overestimating our own contributions to successes and blaming others/environment for failures.
Real-world examples (sports context, to illustrate perception and attribution):
Tomac vs Webb (2018 heat race): Tomac frustrated with a newer rider. Post-race comments illustrated selective perception based on personal expectations and status.
Musquin vs Tomac (2018 final-lap incident): Tomac painted Musquin as an unethical aggressor in the press, though the behavior is common in racing dynamics; people evaluated it through selective perception and attribution lenses.
Observations from social media comments showed multiple interpretations of the same event, reflecting different beliefs about causes, aggressiveness, and fairness.
Stages of attribution (for explaining observed behavior): observing, belief, and cause.
Media/outsider influence: media can shape perception by presenting partial information, causing gaps that people fill with prior beliefs.
Defensive considerations in management: recognizing when we’re being defensive and taking responsibility rather than leaping to conclusions.
Self-awareness tips:
Ask, “Why do I think this way?”
Consider alternative perspectives before judging.
Interpersonal communication processes
Core sequence: a message is encoded by the sender, transmitted via a channel, received by the receiver, who decodes it, and provides feedback.
Key components:
Message encoding
Communication channel (formal vs informal; rich vs lean; e.g., face-to-face vs text)
Decoding by the receiver (influenced by their filters)
Feedback to confirm understanding or request clarification
Noise that can distort the message at any point
Noise and jargon:
Noise: any interference with transmission or reception of the message
Jargon: specialized vocabulary that can hinder understanding if the receiver isn’t familiar with it
Channel selection considerations:
Form vs informal: memo/official letter vs watercooler talk or Snapchat
Timing and setting matter; choose moments and formats that increase clarity
If conflict is likely, consider postponing or choosing a medium that allows careful discussion (phone or video) rather than a rushed in-person exchange
Encoding/decoding challenges:
Poor packaging or timing reduces message effectiveness
Recipients may delay or misunderstand; ask clarifying questions
Communication modes in organizations:
Downward communication: from upper management to frontline employees
Upward communication: from frontline to management
Horizontal communication: among peers at the same level
Informal channels: grapevine, social media, casual conversations
Formal channels: officially sanctioned memos, emails, reports
Practical guidance:
Avoid over-reliance on informal channels for critical issues; use appropriate formal channels when needed
Office Space example: excessive memos for trivial matters can backfire; efficiency matters
Aim for consistency across channels to prevent mixed messages
One-on-one communication, coaching, and counseling
One-on-one communication uses coaching to improve on-the-job performance; counseling to address non-job-related issues affecting performance.
Distinction:
Coaching: focused on performance improvement and skill development related to work
Counseling: addressing personal or external factors affecting work performance; may require referring to resources
Managerial approach:
Use coaching to develop potential and performance
Use counseling when non-work issues are present; escalate to appropriate resources when possible
If counseling is needed, provide initial support and then refer to professional services when available
Nonverbal communication: movements, facial expressions, eye contact, posture
Nonverbal cues can significantly affect interpretation, especially in remote or masked settings
Masks during the pandemic underscored the importance of nonverbal signals in understanding intent and emotion
Improving one-on-one interactions:
Choose the right medium for the message
Carefully select words and tone to increase comprehension
Be a good listener; give the other person the benefit of the doubt in written communications where misinterpretation is common
When unsure, follow up with a phone call or video to reduce miscommunication
Provide and solicit feedback to ensure mutual understanding
Listening, feedback, and feedback quality
Oral vs written communication:
Oral communication allows observation of nonverbal cues; more nuance
Written communication is precise and straightforward but lacks nonverbal signals
Active listening: assume half the responsibility for successful communication by actively giving non-judgmental feedback to show understanding
Techniques: paraphrasing, summarizing, asking clarifying questions
Nonverbal cues: nodding, eye contact, leaning in
Empathetic listening: seek to understand the speaker’s perspective and frame of reference; respond with understanding and validation
Challenges with masking and remote delivery:
Masks can obscure facial cues, making empathetic listening harder
Remote lectures/communications can hinder interpretation of tone and intent
Practical takeaway for listening:
Be an active listener; demonstrate engagement through feedback
Use paraphrase and summary to confirm understanding
When in doubt, recap and ask if your interpretation is correct
Destructive vs constructive feedback
Destructive feedback:
Not truly helpful; tends to provoke negative or defensive reactions
Often disapproving and accusatory, which escalates tension
Constructive feedback:
Helpful, corrective, and encouraging
Immediate, specific, and problem-oriented
Framed in a way that supports improvement without shaming
Practical application:
Before giving feedback, calm down if upset; aim for a constructive tone
Focus on observable behaviors and outcomes rather than personality
Provide actionable steps or suggestions for improvement
Organizational-wide communication and reception
Goals: improve transmission (getting the message out) and reception (hearing what others feel and think)
Modes of organizational communication:
Use consistent channels to avoid mixed messages across Snapchat, emails, meetings, etc.
Balance formal channels (official memos) with appropriate informal channels when suitable
Organizational silence:
When employees withhold information due to fear of blame or negative consequences
Remedies include anonymous hotlines, feedback forums, and a culture that supports speaking up
Improving reception:
Use surveys to gauge employee sentiment; ensure a representative sample size
If sampling is poor (e.g., 50/1000 responses), interpret results with caution
Complement surveys with frequent informal meetings, surprise visits, and personal blogs to gauge pulse
Feedback mechanisms and listening tools (noise reduction and signals)
Noise reduction strategies:
Simplify jargon; use plain language
Choose the simplest effective channel for the message
Reduce background noise during important conversations
Jargon reduction example:
In outreach, long acronyms and organization names (e.g., SBDC) can confuse listeners who aren’t familiar with the terms
The role of exemplars and teaching approach:
Great teachers simplify complex information to responsible levels, enabling broader understanding
Kilmann’s conflict resolution grid
The grid illustrates five approaches to resolving conflicts:
Avoid
Accommodate
Compete
Compromise
Collaborate
Axes/criteria:
Horizontal axis: the importance of the relationship (mercy, willingness to maintain the relationship)
Vertical axis: the importance of the issue (self-interest, justice)
Also consider how responsive we are to others' interests
Interpretive notes:
Different strategies are appropriate depending on the situation; no one strategy fits all
Avoidance should be time-bound (a clock): pause until emotions cool, information is gathered, or a mediator is present
Collaboration aims for a win-win-win outcome but can be time-consuming and sometimes impractical
Competing asserts strong stance on the issue; may harm relationships if overused
Compromising finds a middle ground; useful when time is short or stakes are moderate
Accommodating prioritizes relationships and uses flexibility; should be backed by justifiable reasons to avoid misuse as leverage for future demands
Practical guidance:
Consider subordinate goals: identify an objective valuable to both sides that transcends the dispute; can help resolve conflicts by focusing on shared goals
Subordinate goals are commonly depicted in films and stories where two antagonists team up against a common problem
Apply the grid thoughtfully:
Recognize when you default to a particular style and assess if another approach would yield better long-term outcomes
Use the grid to guide decisions, not to rigidly enforce a single tactic
Subordinate goals and practical implications
Subordinate goals: an objective that transcends a current dispute and aligns both parties toward a common good
Use cases:
Joint projects where both sides have high stakes
Scenarios requiring temporary cooperation to achieve a larger benefit
Real-world note:
The concept is often used in conflict resolution to create shared incentives and pave the way for sustainable collaboration
Closing notes and contact
The chapter concludes with practical guidance and encourages questions
Contact information:
Email: sc-hyphen shike at wiu.edu
Office hours available for scheduling
Encouragement:
Apply these communication principles to projects and interactions throughout the semester for better collaboration and outcomes
Quick reference to key numbers and terms (with LaTeX)
Perception process: Stimuli
ightarrow Attention
ightarrow Organization
ightarrow Interpretation
ightarrow MemorySports examples referenced: the 450 class and the 450s (elite racing classes)
Timeline references: 2018, 2020 (situations discussed occurred around these years)
Survey example for reception: ext{If } N=1000 ext{ employees and } n=50 ext{ respond} or n=50 ext{ of } N=50 (illustrates sampling considerations)
Kilmann’s grid concepts (no strict numeric formula, but the axes represent):
Relationship importance
Issue importance
Subordinate goals: ext{subordinate ext{ }goals} = ext{joint objective transcending the dispute}