exam 2 buis comm

Compositional Modes

-              Narratives, tutorials, teasers (partial information so that the audience is left to dig up more information)- 2 otehrs look in notes section of the PowerPoint

Reasoning deductive/inductive

-              Deductive- working from evidence in an example- necessary conclusion

-              Inductive- generalization to specific- leads to superstition or prejudice

The AIDA approach to persuasion

-              Attention interest desire action

-              Know what each does

-              Attention- the hook

-              Interest- present a relatable problem

-              Desire- a growing reason why you need it

-              Action- immediate plan of action

Selling points verses benefits

-               

Truth in advertising

-               

Uses for augmented reality

-              Overlays lenses over the real world

-              Training- hollow lense- walk through with step by step, show pieces, etc

Communities of interest around products and services

-              marketing/brand community

Selecting the right medium and channel for short to medium length messages

-              Email is still the standard

-              Attach a formal business letter in pdf format

Analyzing audience needs takes place in which stage?

1.    Planning (50)

2.    Composition (25)

3.    Writing (25)

Which part of an email often determines whether it gets opened?

-              The subject line

Emoticons

Blogs

-              Comments are an opportunity- you can see what your audience is thinking

Direct requests opening

Direct requests body

Common use of routine messages

Press releases

When to use an indirect approach

-              When the information presented is difficult to hear

Condolence letters

-              They have a place in business, along with congratulatory letters

Best channel for delivering bad news to employees

-              Face to face to offer max emotional support, informational support, instrumental support

Indirect approach opening

-              buffer statement, deliver in passive voice

Timing of bad news delivery

-              Personally, indirectly

Maintaining good customer relationships- do this through offering condolences and fixing mistakes

Delay of bad news is unacceptabe when it is an emergency

-              Recalls

Layoffs are best communicated by personal communication by face to face