Lecture 3 (mandy) - 7/10/25

Globalisation

Course reading - International business environment - pages 3 - 44.

Globalisation - the process through which barriers between nations are reduced. Nationals thereby becoming increasingly interdependent.

Increases in exchanges across borders of goods and devices, financial capital and people.

Recent years we’ve entered slowbilsation

Reasons for international trade

General agreement between tariffs and trade was introduced in 1947 by 23 countries, a treaty minimising barriers to international trade by eliminating or reducing cquotas, tariffs and subsidies.

Trade becoming more digital - rise of the internet

Trump’s tariffs

Introduced a patchwork of tariffs on goods reaching the US from countries around the world.

Trump argues that this will boost American manufacturing and create jobs in the US (protectionism), but critics want of higher prices and damage to the global economy.

The European Aviation Area

Liberisation of the aviation industry emerged i n 1978

as a result of liberalisation capacity, measured in terms of scheduled seats per week increased by 152% from 2006 to 2015