Propaganda

Propaganda

• The planned use of mass produced communication

• Designed to influence the minds and emotions of a group of people for a specific purpose

• Such as military, political and economic

Steps to analyze

• what is the purpose of the poster

• What is the context of the poster

• Who has produced the poster

• Where did it originate from

• Who’s the target audience

• Which techniques used

• Why or how were techniques maximized

Assertion

• enthusiastic or energetic statement presented as a fact

• May not be true

• Used in advertisement now for modern propaganda

• Simple to spot, dangerous in lies

Bandwagon

• an appeal to subject to follow the crowd

• Joining in because others are there as well

• Notion of fitting in and going with the flow

• Very common, following the sheep

Card stacking

• only presenting positive information about the topic

• Used in all forms of propaganda

• Dangerous because omits negative and extra information

Glittering generalities

• words that have different positive meaning for individual subjects but are highly linked to high value subjects

• Occurs often in politics

Lesser of two evils

• proposes the idea as the least offensive option, almost as if we are defending ourselves

• Used to convince people to make decisions of sacrifice and justify decisions

Name calling

• uses derogatory terms to label the enemy

• Used in politics and wartime scenarios

Pinpointing the enemy

• presents only 1 person as the enemy

• Used during wartimes, campaigns and debates

Plain folks

• convincing the audience that their actions effect the common people and that they are working for benefit for the common person

Simplification or stereotyping

• reduces complex situations to straight up good and evil

• Used to sway undereducated audiences

Testimonials

• used famous people, or quotations in or out of context

• Used for advertising and political campaigns

Transfer

• making a link of one topic to another making them seem connected