Thinking: Manipulating mental representations.
Categories: Grouping based on common properties.
Concept: Mental representation of a category.
Induction (Specific → General):
Example: “This immigrant is a criminal → All immigrants are criminals.”
Scientific reasoning: “HM has no hippocampus and no memory → The hippocampus is where memory is.”
Deduction (General → Specific):
Example: “Jews are cheap → I am cheap.”
Scientific reasoning: “Gravity makes things fall at the same speed → These two objects will hit the ground at the same time.”
Understanding a situation in terms of a familiar one.
Tip: It’s best to visualize steps rather than focusing only on the end goal.
Note: Reasoning is not always rational.
Representative Heuristic: Match by prototype.
Availability Heuristic: Decision based on how easily something comes to mind.
Anchoring Heuristic: Decision based on immediate prior experience.
People learn covariations unconsciously.
The mind is like the brain: organized in networks, functions in parallel.
Constraint Satisfaction: When figuring something out, several concepts are activated simultaneously; we narrow down to the best fit.
This explains proofreading problems.
Connection Weight: Strength between two units in the mind; ranges from -1 to +1.
Thought shapes language or Language shapes thought (Whorf hypothesis).
Nonverbal Communication:
We can predict evaluations of a therapist/teacher after only 30 seconds of silent video (even 2 seconds works to a degree).
Animals: Clearly use nonverbal communication. Their use of verbal language is debated.
Example: Alex the parrot showed language use. Apes can use sign language.
Consciousness: Subjective awareness.
Involves focusing attention on one aspect of experience and selecting it.
Unattended info is still processed, as shown by the cocktail party phenomenon.
Consciousness:
Limited capacity
Uses resources
Can only do one thing at a time
Flexible and controllable
Unconsciousness:
Fast
Efficient
Large capacity
Monitoring: Keep tabs on what we’re doing.
Self-Control: Override automatic functioning; highlight what to attend to.
Planning
Psychodynamic:
Conscious
Preconscious
Unconscious
The unconscious is dynamic and motivated.
Anxiety can motivate repression.
Cognitive:
Unconscious = processing outside awareness (e.g., implicit memory/learning).
Operates in parallel.
Adults need 6.5–8.5 hours of sleep per night.
Sleep occurs in 90-minute cycles.
About 25% of each cycle is REM (approx. 22.5 minutes).
REM Sleep:
Most dreaming takes place.
Biblical
Pagan
Psychodynamic (Freud):
Manifest content: Actual dream.
Latent content: Hidden meaning.
Dreams are about sex and aggression.
Modern psychoanalysis: Emotional concerns.
Cognitive:
Dreams use metaphors to represent day-to-day concerns.
Biological:
Random firing of neurons.
OR Memory consolidation.
Drugs can alter consciousness.
Hypnosis is controversial:
Some say it’s role-playing.
Others say it’s an altered state (supported by hypnosis-assisted surgeries).
Definition: What makes us do what we do.
Two components:
Direction (What the person wants to do)
Strength & Persistence (How strongly the person wants to do it)
Incentive Theory: Motivation pulls us toward what we want.
Drive Theory: Motivation pushes us to reduce discomfort.
Drive Reduction: Do things to reduce bad feelings (e.g., eat because hungry).
Drive Increase: Do things for pleasure (e.g., eat chocolate because it tastes good).
Models:
Habit × Drive = Behavior (H × D)
Habit × Drive × Incentive = Behavior (H × D × K)
Unconscious motives underlie behavior.
Freud: Motivated by sex and aggression.
Later views: Add relatedness and self-esteem.
Achievement: Compete with self; enjoy moderate risk, puzzles, maps.
Power: Influence others; prefer leadership, prestige.
Affiliation: Want to be around others; dislike being alone.
Intimacy: Seek closeness, mutual dependency.
Motivation is unconscious.
Measured using TAT cards (storytelling).
McClelland: Achievement → economic development.
Winter: Motives predict presidential behavior.
Hierarchy of Needs (pyramid):
Physiological – survival (food, water)
Safety – security, shelter
Love – belonging
Esteem – admiration, success
Self-Actualization – fulfill potential
Expectancy × Value Theory (E × V)
TOTE Model (Test → Operate → Test → Exit)
Comes from within; naturally enjoyable.
Can be damaged by external rewards.
Emotion is an evaluative response with:
Physiological arousal
Subjective experience
James: Behavior first → emotion follows.
Cannon: Emotion first → behavior follows.
We respond positively/negatively automatically, even before full awareness.
Darwin: Even blind people express emotions the same way.
Ekman: Five universal facial emotions:
Anger
Fear
Happiness
Sadness
Disgust
Cultural differences in emotional expression behaviorally.
Pennebaker: Writing about negative experiences improves health.
Men: More sensitive to sexual infidelity.
Women: More sensitive to emotional/relational infidelity.