Course: MMA 220 - Week 4
Date: Feb. 10, 2025
Typeface: Describes a particular style of lettering.
Font: Refers to variations of a typeface such as its size and weight.
Categories:
Serif
Sans Serif
Script
Monospaced
Display
Usage Guidelines:
Serif and Sans Serif are typically used for both body text and headlines.
Script and Display typefaces are intended mainly for headlines.
Monospaced typefaces can be used in both display coding and as body or headline text.
Characterized by slight projections called serifs.
Features:
Diagonal stress (thin parts on a diagonal axis).
Bracketed serifs (curved attachment between stem and head).
Minimal contrast in strokes.
Wedge-shaped serifs.
Angled heads on serifs.
Examples: Adobe Jensen, Garamond, Goudy Old Style.
Includes serifs with more significance than Old Style.
Features:
Primarily vertical strokes.
Vertical stress.
Greater contrast compared to Old Style.
Bracketed and oblique serifs.
Examples: Baskerville, Perpetua.
Notable for its dramatic features.
Features:
Little to no bracketing on serifs.
Vertical axis on curved strokes.
Sharp contrast between thick and thin strokes.
Ball-shaped stroke terminals.
Examples: Didot, Bodoni.
Inspired by lapidary inscriptions.
Features:
Minimal stroke weight contrast.
Triangular serif shapes.
Examples: Albertus, Cartier Book, Newtext.
Lacks serifs entirely.
Characteristics:
Spurred uppercase "G".
Minimal stroke contrast.
Older versions have more square curves.
A double-story lowercase "g".
Examples: Franklin Gothic, News Gothic.
Modern take on grotesque fonts.
Features:
Enhanced legibility.
Simpler design.
Examples: Helvetica, Arial, Univers.
Influenced by Roman-style capitals.
Features:
Higher legibility.
Notable contrast among strokes.
Calligraphic aspects in design.
Examples: Gill Sans, Verdana, Lucida Grande.
Based on formal handwritten calligraphy.
Characteristics:
Highly formal appearance.
Strong contrast in stroke weight.
Examples: Goudy Text, Monmouth, Engravers Old English.
Mimics hand-lettered calligraphy.
Features:
High contrast in strokes.
Examples: Mistral, Vivaldi, Ballerino.
Appears more informal.
Characteristics:
Brush-like texture with stronger strokes.
Some letterforms may be connected.
Examples: Brush Script, Bianca, Mahogany Script.
Simulates casual contemporary handwriting.
Features:
Trendy and informal style.
Examples: Blog Script, Pacifico, Cedarville Cursive.
Defined by equal width for every character.
Available in both serif and sans-serif styles.
Also referred to as decorative typefaces.
Characteristics:
Wide variability in design, including both practical and novelty styles.
Course: MMA 220 - Week 4Date: Feb. 10, 2025
Typeface: Describes a particular style of lettering.Font: Refers to variations of a typeface such as its size and weight.
Serif
Sans Serif
Script
Monospaced
Display
Serif and Sans Serif are typically used for both body text and headlines.
Script and Display typefaces are intended mainly for headlines.
Monospaced typefaces can be used in both display coding and as body or headline text.
Characterized by slight projections called serifs.Features:
Diagonal stress (thin parts on a diagonal axis).
Bracketed serifs (curved attachment between stem and head).
Minimal contrast in strokes.
Wedge-shaped serifs.
Angled heads on serifs.Examples: Adobe Jensen, Garamond, Goudy Old Style.
Includes serifs with more significance than Old Style.Features:
Primarily vertical strokes.
Vertical stress.
Greater contrast compared to Old Style.
Bracketed and oblique serifs.Examples: Baskerville, Perpetua.
Notable for its dramatic features.Features:
Little to no bracketing on serifs.
Vertical axis on curved strokes.
Sharp contrast between thick and thin strokes.
Ball-shaped stroke terminals.Examples: Didot, Bodoni.
Inspired by lapidary inscriptions.Features:
Minimal stroke weight contrast.
Triangular serif shapes.Examples: Albertus, Cartier Book, Newtext.
Lacks serifs entirely.Characteristics:
Spurred uppercase "G".
Minimal stroke contrast.
Older versions have more square curves.
A double-story lowercase "g".Examples: Franklin Gothic, News Gothic.
Modern take on grotesque fonts.Features:
Enhanced legibility.
Simpler design.Examples: Helvetica, Arial, Univers.
Influenced by Roman-style capitals.Features:
Higher legibility.
Notable contrast among strokes.
Calligraphic aspects in design.Examples: Gill Sans, Verdana, Lucida Grande.
Based on formal handwritten calligraphy.Characteristics:
Highly formal appearance.
Strong contrast in stroke weight.Examples: Goudy Text, Monmouth, Engravers Old English.
Mimics hand-lettered calligraphy.Features:
High contrast in strokes.Examples: Mistral, Vivaldi, Ballerino.
Appears more informal.Characteristics:
Brush-like texture with stronger strokes.
Some letterforms may be connected.Examples: Brush Script, Bianca, Mahogany Script.
Simulates casual contemporary handwriting.Features:
Trendy and informal style.Examples: Blog Script, Pacifico, Cedarville Cursive.
Defined by equal width for every character.Available in both serif and sans-serif styles.
Also referred to as decorative typefaces.Characteristics:
Wide variability in design, including both practical and novelty styles.