selective breeding is artificial breeding with humans choosing favourable traits instead of nature (environment) providing selection pressures.
Plants
plants are often breeded to improve yield or flavour. To do this you get breed 2 plants with desired traits, select from the offspring with those desired traits and repeat over generations until you get a perfect combination of your traits.
For plants pollen is taken from one plant using a paint brush and onto another plant.
Plants are bred to produce strains that:
give higher yields
resistant to certain diseases
resistant to pest damage
hardier (survive harsher climates)
better balance of nutrients
How to improve yield:
Problems of selective breeding
reduce genetic variety
inbreeding depression
To prevent this many wild plants are collected and grown in case we need their characteristics
Animals
Animals are bred to produce offspring that:
produce more meat, milk, or eggs
produce more/better quality fur
produce more offspring
have increased resistance to disease/parasites
Artificial Insemination
For selective breeding, Semen from animals like bulls with desired characteristics are obtained, diluted, frozen, and then stored. This semen can be used to inseminate their cows.