AW

2025 Texas Region Presentation Divisional Meeting (002)

Texas TEMPUR+SEALY EDGE 2025 Plan

Overview

  • Focus on the TEMPUR-PEDIC, Posturepedic, and Sealy brands.

  • Plan spans the Texas region with goals set for November 2024 completion.

West Division Sales Performance

2024 Projected Sales

  • Projected sales in millions for 2024 for brands: Tempur Sealy, Sherwood, CREV, TSI.

  • Projected finish:

    • TEMPUR + SEALY: $90 million

    • 2023 Sales: $82.5 million

Sales Trends

  • Significant increases in sales through TSIL and TSIO conversions, slot gains, and new accounts.

Texas West Division Tracker

Win and Loss Summary (as of 10-20-24)

  • Total Wins: 44 (Annual Opportunity: $8,795,000)

  • Total Losses: 13 (Annual Opportunity loss: $1,487,000)

  • Major gains through conversions and new accounts highlight strong performance in competitive markets.

Opportunity Summary

  • TSIL Conversions: 4 Wins, $120,000

  • TSIO Conversions: 3 Wins, $1,350,000

  • New Accounts: 16 Wins, $5,285,000

  • Land Grabs: 2 Wins, $100,000

Texas Region 2025 Sales Projections

Sales Analysis

  • 2025 is projected to have an increase of 8.4% reaching approximately $80 million.

  • Plans for strategic pricing and distribution enhancements to solidify sales growth.

Key Focus Areas

  • New distribution and maintaining the competitive edge over other market players.

Sales Mission & Goals for 2025

Objectives

  • Surpass budgeted sales and maintain profitability through improved digital strategies and effective merchandising.

Key Initiatives

  • Increase PP25 sales by 7% over the previous year.

  • Host promotional rallies and improve retailer engagement through advocacy programs.

Leadership Framework and Team Morale

Key Actions

  • Transparency, recognition, and team appreciation are highlighted as vital components for morale.

  • Weekly calls for priority updates and strategy alignment across sales and operational teams.

  • Development of future leaders through structured plans.

Accountability Measures

  • Integration of engagement survey results to ensure leadership meets the set cultural expectations.

Channel Strategy and Growth Initiatives 2025

Strategies

  • Convert or open 10% of total volume in new accounts and share growth.

  • Identify action plans for top prospects quarterly.

  • Expand Sherwood placements for enhanced product visibility.

2021 Focus Outcomes

  • Review of top accounts and performance tracking regularly through metric analysis.

Economic and Market Analysis

Current Market Trends

  • Housing affordability impacting mattress sales significantly due to low mover activity.

  • Economic indicators reveal mixed consumer sentiment versus positive macro conditions.

Sales and Revenue Insights

  • Anticipated recovery in mattress sales projected through 2025 with adjusted strategies to counter current market headwinds.

Promotional & Advertising Support

Partnership Support Initiatives

  • Emphasis on dealer marketing support, promotional events, and national advertising campaigns to boost market presence.

  • Steps for enhanced cooperative advertising and trade support outlined to increase sales momentum.