Chapter 8: Memory
LOQ: What is memory, and how is it measured
Memory is learning that persists over time; it is information that has been acquired and stored and can be retrieved.
Research on memory’s extremes has helped us understand how memory work
There are some disorders that take memory away
Alzheimer’s disease begins as difficulty remembering new information and progresses into an inability to do everyday tasks
There are some people who have extremely good memory
Solomon Shereshevskii was a Russian journalist and only had to listen to people and didn’t need to write notes down
He could even repeat up to 70 digits; an average person can repeat 7-9 digits
Memory: the persistence of learning over time through the encoding, storage, and retrieval of information
There are 3 measures of retention the shows that learning persits:
Recall: retrieving information that is not currently in your conscious awareness but that was learned at an earlier time. A fill-in-the-blank question tests your recall.
Recognition: identifying items previously learned. A multiple-choice question tests your recognition
Relearning: learning something more quickly when you learn it a second or later time. When you study for a final exam or engage a language used in early childhood, you will relearn the material more easily than you did initially.
Our response speed when recalling or recognizing information indicates memory strength, as does our speed at relearning
Hermann Ebbinghaus randomly selected a sample of syllables, practiced them, and tested himself. To get a feel for his experiments, rapidly read aloud, eight times over, the following list
JIH, BAZ, FUB, YOX, SUJ, XIR, DAX, LEQ, VUM, PID, KEL, WAV, TUV, ZOF, GEK, HIW.
He then looked away to try and recal them
Additional rehearsal (overlearning) of verbal information increases retention
Recall: a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test. recognition a measure of memory in which the person identifies items previously learned, as on a multiple-choice test. relearning a measure of memory that assesses the amount of time saved when learning material again.
Recognition: a measure of memory in which the person identifies items previously learned, as on a multiple-choice test.
Relearning: a measure of memory that assesses the amount of time saved when learning material again.
LOQ: How do psychologists describe the human memory system?
An information-processing model likens human memory to computer operations
To rember any event we need to
Get information into our brain, a process called encoding
retain that information, a process called storage
later get the information back out, a process called retrieval.
Our brain processes many things simultaneously (some unconsciously) through parallel processing
To focus on s multitrack processing, one information-processing model, connectionism, views memories as products of interconnected neural networks.
Every time you learn something new, your brain’s neural connections change
Forms and strengthens your neuro pathways that allow you to interact and learn
Richard Atkinson and Richard Shiffrin proposed a three-stage model to explain memory-forming process
We first record to-be-remembered information as a fleeting sensory memory.
Then we process information into short-term memory, where we encode it through rehearsal.
Finally, information moves into long-term memory for later retrieval.
Encoding: the process of getting information into the memory system—for example, by extracting meaning.
Storage: the process of retaining encoded information over time.
Retrieval: the process of getting information out of memory storage.
Parallel Processing: processing many aspects of a problem simultaneously; the brain’s natural mode of information processing for many functions
Sensory Memory: the immediate, very brief recording of sensory information in the memory system.
Short-Term Memory: activated memory that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten.
Long-Term Memory: the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
Working Memory
Alan Baddeley and others elaborated on Atkinson and Shiffrin’s initial view of short-term memory as a small, brief storage space for recent thoughts and experience
This stage is not just a temporary shelf for holding incoming information; it is an active scratchpad where your brain actively processes information by making sense of new input and linking it with long-term memories.
In Baddeley’s model, , a central executive handles this focused processing
To focus on the active processing that takes place in this middle stage, psychologists use the term working memory
Reading this is using your working memory
Working Memory: a newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual information, and of information retrieved from long-term memory.
Dual-Track Memory: Effortful Versus Automatic Processing
LOQ: How do explicit and implicit memories differ?
Atkinson and Shiffrin’s model focused on how we process our explicit memories— the facts and experiences that we can consciously know
This is also called declarative memories
We encode explicit memories through conscious effortful processing
other information skips the conscious encoding track and goes directly into storage
This is called automatic processing
Produces implicit memories (also known as nondeclarative memories)
Our two track mind allows us to s encode, retain, and recall information
Explicit Memory: retention of facts and experiences that one can consciously know and “declare.” (Also called declarative memory.)
Effortful Processing: encoding that requires attention and conscious effort.
Automatic Processing: unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.
Implicit Memory: retention of learned skills or classically conditioned associations independent of conscious recollection. (Also called nondeclarative memory.)
Automatic Processing and Implicit Memories
LOQ: What information do we process automatically?
We unconsciously process information about
Space. While studying, you often encode the place where certain material appears; later, when you want to retrieve the information, you may visualize its location.
Tme. While going about your day, you unintentionally note the sequence of its events. Later, realizing you’ve left your coat somewhere, the event sequence your brain automatically encoded will enable you to retrace your steps.
Frequency. You effortlessly keep track of how many times things happen, as when you realize, “This is the third time I’ve run into her today.”
Effortful Processing and Explicit Memories
Automatic processing happens effortlessly
Learning to read wasn’t automatics but after a lot of experience and practice, it became automatic
LOQ: How does sensory memory work?
Sensory memory feeds our active working memory
Records momentary images of scenes or echoes of sounds.
George Speling conducted an experiment, giving participants a glimpse of 9 letters and then responded in a high, medium, or low tone right after showing the letters
All of the participants were able to recall all of the letters
This experiment showed iconic memory
We also have an impeccable, though fleeting, memory for auditory stimuli, called echoic memory
Auditory echos typically last for 3 to 4 seconds
Iconic Memory: a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
Echoic Memory: a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
LOQ: What is our short-term memory capacity?
George Miller proposed that we can store around 7 pieces of information in short-term memory
Miller’s magical number seven in psychology’s contribution to the list of seven magical sevens
seven wonders of the world, the seven seas, the seven deadly sins, the seven colors of the rainbow, the seven musical scale notes, the seven days of the week
Without active processing, short-term memories have a very limited life
Young adults have a bigger mental capacity than children and older adults
No matter our age, we do better and more efficient work when focused, without distractions, on one task at a time
LOQ: What are some effortful processing strategies that can help us remember new information?
There are several processing strategies can boost our ability to form new memories
Chunking: Glance for a few seconds at the material. Chunking information organizes items into familiar and manageable units
Allows us to recall it more easily
Usually occurs naturally
We can all remember info best when we can organize it into meaningful arrangements
Mnemonics: ancient Greek scholars and orators developed mnemonics to help encode long passages and speeches
Many of these memory aids use vivid imagery since we are good at remembering pictures
Hierarchies: occurs when people have expertise in an area and process information into both chunks and hierarchies made of several broad concepts that are then divided into smaller concepts
Helps us retrieve info efficiently
Chunking: organizing items into familiar, manageable units; often occurs automatically
Mnemonics: memory aids, especially those techniques that use vivid imagery and organizational devices.
Disturbed Practice
Many experiments have shown the benefits of spacing effect
Massed practice (aka cramming) produces short-term learning and a feeling of confidence
Distributed practice (not cramming) produces better long-term recall
One way to practice this is repeated self-testing
A phenomenon that Roediger and Jeffery Karpicke called the testing effect
The testing effect
Does more than asses learning and memory
Testing protects our memory from the bad effects of stress
Stress usually impairs memory retrieval
Spacing Effect: the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.
Testing Effect: enhanced memory after retrieving, rather than simply rereading, information. Also sometimes referred to as a retrieval practice effect or test enhanced learning.
LOQ: What are the levels of processing, and how do they affect encoding?
Memory researchers discovered that we process verbal info at different levels
This depth affects our long-term retention
Shallow Processing: encodes on an elementary level, such as a word’s letters or, at a more intermediate level, a word’s sound
Might type there when we mean their
Deep Processing: encodes semantically, based on the meaning of the words
The deeper (more meaningful) the processing, the better our retention.
Shallow Processing: encoding on a basic level, based on the structure or appearance of words.
Deep Processing: encoding semantically, based on the meaning of the words; tends to yield the best retention.
Making Material Personally Meaningful
The amount you remember of a topic depends on the time you spent learning it as well as you being able to make the information meaningful for deep processing
LOQ: What is the capacity of long-term memory? Are our longterm memories processed and stored in specific locations?
Our capacity for storing long-term memories is essentially limitless.
Retaining Information in the Brain
Even though the brain has a very big storage capacity, we are not able to store information like books in a library. Instead, out brain networks encode and store and then retrieve information to form complex memories
LOQ: What roles do the frontal lobes and hippocampus play in memory processing?
Explicit, conscious memories are either semantic or episodic
The network that process and stores explicit memories includes you frontal lobe and hippocampus
Cognitive neuroscientist found that the hippocampus is similar to a “save” button for explicit memories
Memories are not permanently stored in the hippocampus
Acts as a loading dock where the brain registers and briefly holds the elements for a “to be remembered” event
It then moves elsewhere for storage
This process is called memory consolidation
Sleep supports memory consolidations
during deep sleep the hippocampus process the memories for later retrieval
If our learning is distributed over several days rather than crammed in one day, we experience more sleep-induced memory consolidation
Helps explain the spacing effect
Semantic Memory: explicit memory of facts and general knowledge; one of our two conscious memory systems (the other is episodic memory).
Episodic Memory: explicit memory of personally experienced events; one of our two conscious memory systems (the other is semantic memory).
Hippocampus: a neural center located in the limbic system; helps process
explicit (conscious) memories—of facts and events—for storage.
Memory Consolidation: the neural storage of a long-term memory.
LOQ: What roles do the cerebellum and basal ganglia play in memory processing?
Hippocampus and frontal lobes are processing sites for your explicit memories
You could lose those areas and still lay down implicit memories for skills and newly conditioned associations
This is because of automatic processing
The cerebellum plays a key role in forming and storing the implicit memories
Created by classical conditioning
People with a damaged cerebellum, they cannot develop certain conditioned reflexes
Ex a tone associated with a puff of air
The basal ganglia is a deep brain structures involved in motor movement,
facilitate formation of our procedural memories for skills
receive input from the cortex
Does not return the favor of sending information back to the cortex for conscious awareness of procedural learning
Ex. If you have learned to ride a bike, you will never forget because of the basal ganaglia
The implicit memory system is enabled by these more ancient brain areas
explain why the reactions and skills we learned during infancy reach far into our future
as adults, our conscious memory of our first four years is largely blank
called infantile amnesia.
Two influences contribute to infantile amnesia
explicit memory with a command of language that young children do not possess
the hippocampus is one of the last brain structures to mature, and as it does, more gets retained
LOQ: How do emotions affect our memory processing?
Emotions trigger stress hormones that influence memory formation
When we are excited or stressed, these hormones make glucose energy available to fuel brain activity,
This singles to the brain that something important is happening
Stress hormones focus memory
Stress provokes the amygdala (two limbic system, emotion-processing clusters)
Initiates a memory trace that boosts activity in the brain’s memory-forming areas
Significantly stressful events can form almost unforgettable memories. (ex. Very traumatic events such as a house fire, school shooting)
Might have intrusions about these memories after the event
Emotional arousal can sear certain events into the brain, while disrupting memory for irrelevant events
Stronger emotional experiences make for stronger, more reliable memories
Such experiences even strengthen recall for relevant, immediately preceding events
This makes adaptive sense:
Memory serves to predict the future and to alert us to potential dangers
Emotional events produce tunnel vision memory
focus our attention and recall on high priority information, and reduce our recall of irrelevant details
Emotion-triggered hormonal changes help explain why we long remember exciting or shocking events
Ex first kiss, where you were when you found out about a loved one’s death
A Pew Study in 2006 said that 95 percent of American adults said they could recall exactly where they were or what they were doing when they first heard the news of the 9/11 terrorist attacks
Psychologists call these memories flashbulb memory
Flashbulb memories are noteworthy for their vividness and our confidence in them
as we relive, rehearse, and discuss them, these memories may begin to develop errors
Dramatic experiences remain clear in our memory in part because we rehearse them
Flashbulb Memory: a clear memory of an emotionally significant moment or event.
LOQ: How do changes at the synapse level affect our memory processing?
In experiments with people, rapidly stimulating certain memory-circuit connections has increased their sensitivity for hours or even weeks to come.
The sending neuron now needs less prompting to release its neurotransmitter, and more connections exist between neuron
increased efficiency of potential neural firing, called long-term potentiation (LTP), and provides a neural basis for learning and remembering association
There are many pieces of evidence that confirm that LTP is a physical basis for memory:
Drugs that block LTP interfere with learning
Drugs that mimic what happens during learning increase LTP
Rats given a drug that enhanced LTP learned a maze with half the usual number of mistakes
After LTP has occurred, passing an electric current through the brain won’t disrupt old memories
the current will wipe out very recent memories
Ex. the experience both of laboratory animals and of severely depressed people given electroconvulsive therapy (ECT)
Their working memory had no time to consolidate the information into long-term memory before the lights went out.
Some memory-biology explorers have helped found companies that are developing memory-altering drugs
e target market for memory boosting drugs includes millions of people with Alzheimer’s disease
e target market for memory boosting drugs includes millions of people with Alzheimer’s disease
countless millions who would love to turn back the clock on age-related memory decline.
Adequate sleep is a safe and free memory enhancer
One way to improving memory focuses on drugs that boost the LTP-enhancing neurotransmitter glutamate
Another way involves developing drugs that boost production of CREB
. Boosting CREB production might trigger increased production of other proteins that help reshape synapses and transfer short-term memories into long-term memories.
Long-Term Potentiation (LTP): an increase in a cell’s firing potential after brief, rapid stimulation; a neural basis for learning and memory.
LOQ: How do external cues, internal emotions, and order of appearance influence memory retrieval?
When you encode into memory a target piece of information you associate with it other bits of information about your surroundings, mood, seating position, and more
These can serve as retrieval cues that you can later use to access the information
The more retrieval cues you have, the better your chances of finding a route to the suspended memory
The best retrieval cues come from associations we form at the time we encode a memory
smells, tastes, and sights that can evoke our memory of the associated person or event
To retrieve visual cues when trying to recall something, we may mentally place ourselves in the original context
Our associations are activated without our awareness
William James referred to this process, which we call priming (aka. “wakening of associations”)
After seeing or hearing the word rabbit, we are later more likely to spell the spoken word hair/hare as ha-r-e, even if we don’t recall seeing or hearing rabbit
Priming is often “memoryless memory”—invisible memory, without your conscious awareness
Ex. if you see a poster of a missing child, you will then unconsciously be primed to interpret an ambiguous adult-child interaction as a possible kidnapping
This predisposes your interpretation
Meeting someone who reminds us of a person we’ve previously met can awaken our associated feelings about that earlier person
Priming can influence behaviors
Adults and children primed with money-related words and materials were less likely to help another person when asked
money may prime our materialism and self-interest rather than the social norms that encourage us to help
Priming: the activation, often unconsciously, of particular associations in memory.
Putting yourself back in the context where you experienced something can prime your memory retrieval.
depends on our environment
experiencing something outside the usual setting can be confusing
Ex . seeing a teacher at the store, you might recognize them but you may forget how you know the person
The encoding specificity principle helps us understand how cues specific to an event or person will most effectively trigger that memory
In new settings, you may not have the memory cues needed for speedy face recognition
Memories are context-dependent
They are affected by the cues we have associated with that context.
Encoding Specificity Principle: the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it
Closely related to context-dependent memory is state-dependent memory
What we learn in one state—be it drunk or sober—may be more easily recalled when we are again in that state
Ex. what people learn when drunk they don’t recall well in any state (because alcohol disrupts memory storage)
Moods also provide an example of memory’s state dependence
Emotions that accompany good or bad events become retrieval cues
Our memories are somewhat mood congruent
Being depressed sours memories by priming negative association
In a good or bad mood, we persist in attributing to reality our own changing judgments, memories, and interpretations
Mood-Congruent Memory: the tendency to recall experiences that are consistent with one’s current good or bad mood.
The Serial Position Effect explains why we may have large holes in our memory of a list of recent events
Ex. you are meeting your co-workers the first day on your job and you are confident you will remember their names tomorrow
If you have spent more time rehearsing the earlier names than the later one,
Serial Position Effect:
our tendency to recall best the last (recency effect) and first (primacy effect) items in a list.
LOQ: What is memory, and how is it measured
Memory is learning that persists over time; it is information that has been acquired and stored and can be retrieved.
Research on memory’s extremes has helped us understand how memory work
There are some disorders that take memory away
Alzheimer’s disease begins as difficulty remembering new information and progresses into an inability to do everyday tasks
There are some people who have extremely good memory
Solomon Shereshevskii was a Russian journalist and only had to listen to people and didn’t need to write notes down
He could even repeat up to 70 digits; an average person can repeat 7-9 digits
Memory: the persistence of learning over time through the encoding, storage, and retrieval of information
There are 3 measures of retention the shows that learning persits:
Recall: retrieving information that is not currently in your conscious awareness but that was learned at an earlier time. A fill-in-the-blank question tests your recall.
Recognition: identifying items previously learned. A multiple-choice question tests your recognition
Relearning: learning something more quickly when you learn it a second or later time. When you study for a final exam or engage a language used in early childhood, you will relearn the material more easily than you did initially.
Our response speed when recalling or recognizing information indicates memory strength, as does our speed at relearning
Hermann Ebbinghaus randomly selected a sample of syllables, practiced them, and tested himself. To get a feel for his experiments, rapidly read aloud, eight times over, the following list
JIH, BAZ, FUB, YOX, SUJ, XIR, DAX, LEQ, VUM, PID, KEL, WAV, TUV, ZOF, GEK, HIW.
He then looked away to try and recal them
Additional rehearsal (overlearning) of verbal information increases retention
Recall: a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test. recognition a measure of memory in which the person identifies items previously learned, as on a multiple-choice test. relearning a measure of memory that assesses the amount of time saved when learning material again.
Recognition: a measure of memory in which the person identifies items previously learned, as on a multiple-choice test.
Relearning: a measure of memory that assesses the amount of time saved when learning material again.
LOQ: How do psychologists describe the human memory system?
An information-processing model likens human memory to computer operations
To rember any event we need to
Get information into our brain, a process called encoding
retain that information, a process called storage
later get the information back out, a process called retrieval.
Our brain processes many things simultaneously (some unconsciously) through parallel processing
To focus on s multitrack processing, one information-processing model, connectionism, views memories as products of interconnected neural networks.
Every time you learn something new, your brain’s neural connections change
Forms and strengthens your neuro pathways that allow you to interact and learn
Richard Atkinson and Richard Shiffrin proposed a three-stage model to explain memory-forming process
We first record to-be-remembered information as a fleeting sensory memory.
Then we process information into short-term memory, where we encode it through rehearsal.
Finally, information moves into long-term memory for later retrieval.
Encoding: the process of getting information into the memory system—for example, by extracting meaning.
Storage: the process of retaining encoded information over time.
Retrieval: the process of getting information out of memory storage.
Parallel Processing: processing many aspects of a problem simultaneously; the brain’s natural mode of information processing for many functions
Sensory Memory: the immediate, very brief recording of sensory information in the memory system.
Short-Term Memory: activated memory that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten.
Long-Term Memory: the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
Working Memory
Alan Baddeley and others elaborated on Atkinson and Shiffrin’s initial view of short-term memory as a small, brief storage space for recent thoughts and experience
This stage is not just a temporary shelf for holding incoming information; it is an active scratchpad where your brain actively processes information by making sense of new input and linking it with long-term memories.
In Baddeley’s model, , a central executive handles this focused processing
To focus on the active processing that takes place in this middle stage, psychologists use the term working memory
Reading this is using your working memory
Working Memory: a newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual information, and of information retrieved from long-term memory.
Dual-Track Memory: Effortful Versus Automatic Processing
LOQ: How do explicit and implicit memories differ?
Atkinson and Shiffrin’s model focused on how we process our explicit memories— the facts and experiences that we can consciously know
This is also called declarative memories
We encode explicit memories through conscious effortful processing
other information skips the conscious encoding track and goes directly into storage
This is called automatic processing
Produces implicit memories (also known as nondeclarative memories)
Our two track mind allows us to s encode, retain, and recall information
Explicit Memory: retention of facts and experiences that one can consciously know and “declare.” (Also called declarative memory.)
Effortful Processing: encoding that requires attention and conscious effort.
Automatic Processing: unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings.
Implicit Memory: retention of learned skills or classically conditioned associations independent of conscious recollection. (Also called nondeclarative memory.)
Automatic Processing and Implicit Memories
LOQ: What information do we process automatically?
We unconsciously process information about
Space. While studying, you often encode the place where certain material appears; later, when you want to retrieve the information, you may visualize its location.
Tme. While going about your day, you unintentionally note the sequence of its events. Later, realizing you’ve left your coat somewhere, the event sequence your brain automatically encoded will enable you to retrace your steps.
Frequency. You effortlessly keep track of how many times things happen, as when you realize, “This is the third time I’ve run into her today.”
Effortful Processing and Explicit Memories
Automatic processing happens effortlessly
Learning to read wasn’t automatics but after a lot of experience and practice, it became automatic
LOQ: How does sensory memory work?
Sensory memory feeds our active working memory
Records momentary images of scenes or echoes of sounds.
George Speling conducted an experiment, giving participants a glimpse of 9 letters and then responded in a high, medium, or low tone right after showing the letters
All of the participants were able to recall all of the letters
This experiment showed iconic memory
We also have an impeccable, though fleeting, memory for auditory stimuli, called echoic memory
Auditory echos typically last for 3 to 4 seconds
Iconic Memory: a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
Echoic Memory: a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
LOQ: What is our short-term memory capacity?
George Miller proposed that we can store around 7 pieces of information in short-term memory
Miller’s magical number seven in psychology’s contribution to the list of seven magical sevens
seven wonders of the world, the seven seas, the seven deadly sins, the seven colors of the rainbow, the seven musical scale notes, the seven days of the week
Without active processing, short-term memories have a very limited life
Young adults have a bigger mental capacity than children and older adults
No matter our age, we do better and more efficient work when focused, without distractions, on one task at a time
LOQ: What are some effortful processing strategies that can help us remember new information?
There are several processing strategies can boost our ability to form new memories
Chunking: Glance for a few seconds at the material. Chunking information organizes items into familiar and manageable units
Allows us to recall it more easily
Usually occurs naturally
We can all remember info best when we can organize it into meaningful arrangements
Mnemonics: ancient Greek scholars and orators developed mnemonics to help encode long passages and speeches
Many of these memory aids use vivid imagery since we are good at remembering pictures
Hierarchies: occurs when people have expertise in an area and process information into both chunks and hierarchies made of several broad concepts that are then divided into smaller concepts
Helps us retrieve info efficiently
Chunking: organizing items into familiar, manageable units; often occurs automatically
Mnemonics: memory aids, especially those techniques that use vivid imagery and organizational devices.
Disturbed Practice
Many experiments have shown the benefits of spacing effect
Massed practice (aka cramming) produces short-term learning and a feeling of confidence
Distributed practice (not cramming) produces better long-term recall
One way to practice this is repeated self-testing
A phenomenon that Roediger and Jeffery Karpicke called the testing effect
The testing effect
Does more than asses learning and memory
Testing protects our memory from the bad effects of stress
Stress usually impairs memory retrieval
Spacing Effect: the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.
Testing Effect: enhanced memory after retrieving, rather than simply rereading, information. Also sometimes referred to as a retrieval practice effect or test enhanced learning.
LOQ: What are the levels of processing, and how do they affect encoding?
Memory researchers discovered that we process verbal info at different levels
This depth affects our long-term retention
Shallow Processing: encodes on an elementary level, such as a word’s letters or, at a more intermediate level, a word’s sound
Might type there when we mean their
Deep Processing: encodes semantically, based on the meaning of the words
The deeper (more meaningful) the processing, the better our retention.
Shallow Processing: encoding on a basic level, based on the structure or appearance of words.
Deep Processing: encoding semantically, based on the meaning of the words; tends to yield the best retention.
Making Material Personally Meaningful
The amount you remember of a topic depends on the time you spent learning it as well as you being able to make the information meaningful for deep processing
LOQ: What is the capacity of long-term memory? Are our longterm memories processed and stored in specific locations?
Our capacity for storing long-term memories is essentially limitless.
Retaining Information in the Brain
Even though the brain has a very big storage capacity, we are not able to store information like books in a library. Instead, out brain networks encode and store and then retrieve information to form complex memories
LOQ: What roles do the frontal lobes and hippocampus play in memory processing?
Explicit, conscious memories are either semantic or episodic
The network that process and stores explicit memories includes you frontal lobe and hippocampus
Cognitive neuroscientist found that the hippocampus is similar to a “save” button for explicit memories
Memories are not permanently stored in the hippocampus
Acts as a loading dock where the brain registers and briefly holds the elements for a “to be remembered” event
It then moves elsewhere for storage
This process is called memory consolidation
Sleep supports memory consolidations
during deep sleep the hippocampus process the memories for later retrieval
If our learning is distributed over several days rather than crammed in one day, we experience more sleep-induced memory consolidation
Helps explain the spacing effect
Semantic Memory: explicit memory of facts and general knowledge; one of our two conscious memory systems (the other is episodic memory).
Episodic Memory: explicit memory of personally experienced events; one of our two conscious memory systems (the other is semantic memory).
Hippocampus: a neural center located in the limbic system; helps process
explicit (conscious) memories—of facts and events—for storage.
Memory Consolidation: the neural storage of a long-term memory.
LOQ: What roles do the cerebellum and basal ganglia play in memory processing?
Hippocampus and frontal lobes are processing sites for your explicit memories
You could lose those areas and still lay down implicit memories for skills and newly conditioned associations
This is because of automatic processing
The cerebellum plays a key role in forming and storing the implicit memories
Created by classical conditioning
People with a damaged cerebellum, they cannot develop certain conditioned reflexes
Ex a tone associated with a puff of air
The basal ganglia is a deep brain structures involved in motor movement,
facilitate formation of our procedural memories for skills
receive input from the cortex
Does not return the favor of sending information back to the cortex for conscious awareness of procedural learning
Ex. If you have learned to ride a bike, you will never forget because of the basal ganaglia
The implicit memory system is enabled by these more ancient brain areas
explain why the reactions and skills we learned during infancy reach far into our future
as adults, our conscious memory of our first four years is largely blank
called infantile amnesia.
Two influences contribute to infantile amnesia
explicit memory with a command of language that young children do not possess
the hippocampus is one of the last brain structures to mature, and as it does, more gets retained
LOQ: How do emotions affect our memory processing?
Emotions trigger stress hormones that influence memory formation
When we are excited or stressed, these hormones make glucose energy available to fuel brain activity,
This singles to the brain that something important is happening
Stress hormones focus memory
Stress provokes the amygdala (two limbic system, emotion-processing clusters)
Initiates a memory trace that boosts activity in the brain’s memory-forming areas
Significantly stressful events can form almost unforgettable memories. (ex. Very traumatic events such as a house fire, school shooting)
Might have intrusions about these memories after the event
Emotional arousal can sear certain events into the brain, while disrupting memory for irrelevant events
Stronger emotional experiences make for stronger, more reliable memories
Such experiences even strengthen recall for relevant, immediately preceding events
This makes adaptive sense:
Memory serves to predict the future and to alert us to potential dangers
Emotional events produce tunnel vision memory
focus our attention and recall on high priority information, and reduce our recall of irrelevant details
Emotion-triggered hormonal changes help explain why we long remember exciting or shocking events
Ex first kiss, where you were when you found out about a loved one’s death
A Pew Study in 2006 said that 95 percent of American adults said they could recall exactly where they were or what they were doing when they first heard the news of the 9/11 terrorist attacks
Psychologists call these memories flashbulb memory
Flashbulb memories are noteworthy for their vividness and our confidence in them
as we relive, rehearse, and discuss them, these memories may begin to develop errors
Dramatic experiences remain clear in our memory in part because we rehearse them
Flashbulb Memory: a clear memory of an emotionally significant moment or event.
LOQ: How do changes at the synapse level affect our memory processing?
In experiments with people, rapidly stimulating certain memory-circuit connections has increased their sensitivity for hours or even weeks to come.
The sending neuron now needs less prompting to release its neurotransmitter, and more connections exist between neuron
increased efficiency of potential neural firing, called long-term potentiation (LTP), and provides a neural basis for learning and remembering association
There are many pieces of evidence that confirm that LTP is a physical basis for memory:
Drugs that block LTP interfere with learning
Drugs that mimic what happens during learning increase LTP
Rats given a drug that enhanced LTP learned a maze with half the usual number of mistakes
After LTP has occurred, passing an electric current through the brain won’t disrupt old memories
the current will wipe out very recent memories
Ex. the experience both of laboratory animals and of severely depressed people given electroconvulsive therapy (ECT)
Their working memory had no time to consolidate the information into long-term memory before the lights went out.
Some memory-biology explorers have helped found companies that are developing memory-altering drugs
e target market for memory boosting drugs includes millions of people with Alzheimer’s disease
e target market for memory boosting drugs includes millions of people with Alzheimer’s disease
countless millions who would love to turn back the clock on age-related memory decline.
Adequate sleep is a safe and free memory enhancer
One way to improving memory focuses on drugs that boost the LTP-enhancing neurotransmitter glutamate
Another way involves developing drugs that boost production of CREB
. Boosting CREB production might trigger increased production of other proteins that help reshape synapses and transfer short-term memories into long-term memories.
Long-Term Potentiation (LTP): an increase in a cell’s firing potential after brief, rapid stimulation; a neural basis for learning and memory.
LOQ: How do external cues, internal emotions, and order of appearance influence memory retrieval?
When you encode into memory a target piece of information you associate with it other bits of information about your surroundings, mood, seating position, and more
These can serve as retrieval cues that you can later use to access the information
The more retrieval cues you have, the better your chances of finding a route to the suspended memory
The best retrieval cues come from associations we form at the time we encode a memory
smells, tastes, and sights that can evoke our memory of the associated person or event
To retrieve visual cues when trying to recall something, we may mentally place ourselves in the original context
Our associations are activated without our awareness
William James referred to this process, which we call priming (aka. “wakening of associations”)
After seeing or hearing the word rabbit, we are later more likely to spell the spoken word hair/hare as ha-r-e, even if we don’t recall seeing or hearing rabbit
Priming is often “memoryless memory”—invisible memory, without your conscious awareness
Ex. if you see a poster of a missing child, you will then unconsciously be primed to interpret an ambiguous adult-child interaction as a possible kidnapping
This predisposes your interpretation
Meeting someone who reminds us of a person we’ve previously met can awaken our associated feelings about that earlier person
Priming can influence behaviors
Adults and children primed with money-related words and materials were less likely to help another person when asked
money may prime our materialism and self-interest rather than the social norms that encourage us to help
Priming: the activation, often unconsciously, of particular associations in memory.
Putting yourself back in the context where you experienced something can prime your memory retrieval.
depends on our environment
experiencing something outside the usual setting can be confusing
Ex . seeing a teacher at the store, you might recognize them but you may forget how you know the person
The encoding specificity principle helps us understand how cues specific to an event or person will most effectively trigger that memory
In new settings, you may not have the memory cues needed for speedy face recognition
Memories are context-dependent
They are affected by the cues we have associated with that context.
Encoding Specificity Principle: the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it
Closely related to context-dependent memory is state-dependent memory
What we learn in one state—be it drunk or sober—may be more easily recalled when we are again in that state
Ex. what people learn when drunk they don’t recall well in any state (because alcohol disrupts memory storage)
Moods also provide an example of memory’s state dependence
Emotions that accompany good or bad events become retrieval cues
Our memories are somewhat mood congruent
Being depressed sours memories by priming negative association
In a good or bad mood, we persist in attributing to reality our own changing judgments, memories, and interpretations
Mood-Congruent Memory: the tendency to recall experiences that are consistent with one’s current good or bad mood.
The Serial Position Effect explains why we may have large holes in our memory of a list of recent events
Ex. you are meeting your co-workers the first day on your job and you are confident you will remember their names tomorrow
If you have spent more time rehearsing the earlier names than the later one,
Serial Position Effect:
our tendency to recall best the last (recency effect) and first (primacy effect) items in a list.