Communication in Business

Effective communication is the key to success in business. That is why business depends so much on communication. People must communicate to plan products; hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy; and bill them for sale (Locker, 2006). Certainly, communication can’t be set apart from business for it gives life and light to any business transactions.

However, presently, according to Steimle (2017)), many entrepreneurs become more estranged from their teams, turn off partners, and lose deals all because they lack basic communication skills. Often, this lack of skill gets passed down to teams and the problems are perpetuated through the organization. Indeed, great knowledge on proper and effective communication skills in business and in organization is vital.

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Basically, business communication refers to how people communicate, whereas organizational 9

communication deals with whom to communicate. Understanding the requirements of good business

communication, developing good communication skills, and understanding the channels of communication in your organization will ensure success in your career (Custodio et. al.,2013).

Communication in business is a two-way process that follows the common communication process of sending and receiving messages. However, business communication differs on the medium for it uses paper, pen, typewriter, or computer to make the message tangible to the receiver.

Communication in Organization

An organization according to Rosales et. al. (2009) is comprised of people who are committed to a common goal and are ready to share information and resources of pursuit of a desired goal. Communication in organization is relaying messages or information between or among people inside and outside an organization.

There are several written documents needed to run an organization. Every single document has one or more of the three basic functions of organizational writing which is to inform, to promote goodwill, or to persuade.

Formal and Informal Channels of Communication

There are two basic structure that make up the communication channels of an organization:

1.     Formal channel of communication follows the usual pattern of an organizational chart where the superiors are classified from the subordinates through connecting the lines of communications to every member of the organization.

2.     Informal channel of communication follows an unstructured channel of communication where the lines and patterns of the organization are vague. This is sometimes referred as grapevine because it usually relays more information than the formal communication through chismis or rumor-mongering.

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