Communication Theory Chapter 6 PCC
Social Exchange Theory
Developed by Thibaut and Kelle
Purpose: based on the notion that people think about their relationships in economic terms
The major force in interpersonal relationships is the satisfaction of both people’s self-interest
Uses the analogy of economic exchanges
Views exchange as a social behavior that may result in both economic and social outcomes (being friends with someone for the money or for status; people tend to act on self-interest)
Assumptions of SET
The nature of the individual
The relationship between 2 people
Humans seek rewards and avoid punishments
Humans are rational beings
The standards that humans use to evaluate costs and rewards vary over time from person to person(you may not find value in a relationship, but the other person may..vice versa)
Relationships are interdependent
Relational life is a process
Elements of SET
Perceived profit + rewards-costs
We are all in relationships for profit
We leave relationships when we no longer perceive them as profitable or when the costs of staying outweigh the rewards
Self-interest
Seek fair outcomes, distributive justice, and equity
Alter own behavior or seek to alter others’ behavior to achieve desired outcomes
Costs and rewards of SET
People evaluate their relationships in terms of costs and rewards
Costs-negative value
Rewards- positive value
Positive relationships are those where the rewards exceed the cost Worth=rewards - costs
Negative relationships are those where the costs exceed the rewards
The worth of a relationship will influence its outcome
Perceived Profit and Rewards
What individuals perceive they are profiting by being in the relationship (May or may not be reality)
Different and unique for each person
As long as both parties view the relationship as profitable, the relationship can endure
Rewards - what we give each other in relationships
What things do you get out of your relationships that you highly value?
Types of rewards - cash, goods, services, sentiments
Reward Problematics and Costs
Reward deprivation - when there is a type of one reward that one “perceives” a great need for but is not getting (I’m doing so much for you yet you aren't happy(because a specific need isn’t met))
Reward satiation - when one perceives “too much” of a good thing and the reward comes to have little value
Actual costs - time, money, energy
Psychological costs - stress of giving the reward (I can’t do this anymore.)
Power and Exchange Patterns
People adjust their behaviors in a relationship
Behavioral sequences - a series of actions designed to achieve a goal
Types of power in SET
Fate control - ability to affect a partner’s outcomes
Behavior control- the power to change another’s behavior by changing one’s own behavior (staring at phone mid-conversation going NO WAY AHAHAHAH)
Self-Interest and Interdependence
It is assumed that the nature of human beings is self-centered
When individuals make decisions they always consider what is best for them to accomplish their goals and desires
If a relationship is to be successful, then both parties are expected to give and take in equal proportions(it is possible that both parties can get equal rewards)
Dimensions of interdependence
Mutual dependence you rely on this person for something(finance experience emotional needs)
Power (asymmetric dependence) when one partner is more dependent on the other to have their outcome satisfied (roommate is sleeping so you have to change behavior to not wake them)
Conflict - a lack of correspondence in outcomes
Coordination - people need to work together to meet outcomes(put headphones on so you can sleep)
Future interdependence (how one interaction will affect future ones (roommates are too loud and so you’ll try to leave to sleep elsewhere; ReVenGe)
Information certainty - Each partner knows for sure what the other one wants; mutual understanding
Social Exchange Theory
Developed by Thibaut and Kelle
Purpose: based on the notion that people think about their relationships in economic terms
The major force in interpersonal relationships is the satisfaction of both people’s self-interest
Uses the analogy of economic exchanges
Views exchange as a social behavior that may result in both economic and social outcomes (being friends with someone for the money or for status; people tend to act on self-interest)
Assumptions of SET
The nature of the individual
The relationship between 2 people
Humans seek rewards and avoid punishments
Humans are rational beings
The standards that humans use to evaluate costs and rewards vary over time from person to person(you may not find value in a relationship, but the other person may..vice versa)
Relationships are interdependent
Relational life is a process
Elements of SET
Perceived profit + rewards-costs
We are all in relationships for profit
We leave relationships when we no longer perceive them as profitable or when the costs of staying outweigh the rewards
Self-interest
Seek fair outcomes, distributive justice, and equity
Alter own behavior or seek to alter others’ behavior to achieve desired outcomes
Costs and rewards of SET
People evaluate their relationships in terms of costs and rewards
Costs-negative value
Rewards- positive value
Positive relationships are those where the rewards exceed the cost Worth=rewards - costs
Negative relationships are those where the costs exceed the rewards
The worth of a relationship will influence its outcome
Perceived Profit and Rewards
What individuals perceive they are profiting by being in the relationship (May or may not be reality)
Different and unique for each person
As long as both parties view the relationship as profitable, the relationship can endure
Rewards - what we give each other in relationships
What things do you get out of your relationships that you highly value?
Types of rewards - cash, goods, services, sentiments
Reward Problematics and Costs
Reward deprivation - when there is a type of one reward that one “perceives” a great need for but is not getting (I’m doing so much for you yet you aren't happy(because a specific need isn’t met))
Reward satiation - when one perceives “too much” of a good thing and the reward comes to have little value
Actual costs - time, money, energy
Psychological costs - stress of giving the reward (I can’t do this anymore.)
Power and Exchange Patterns
People adjust their behaviors in a relationship
Behavioral sequences - a series of actions designed to achieve a goal
Types of power in SET
Fate control - ability to affect a partner’s outcomes
Behavior control- the power to change another’s behavior by changing one’s own behavior (staring at phone mid-conversation going NO WAY AHAHAHAH)
Self-Interest and Interdependence
It is assumed that the nature of human beings is self-centered
When individuals make decisions they always consider what is best for them to accomplish their goals and desires
If a relationship is to be successful, then both parties are expected to give and take in equal proportions(it is possible that both parties can get equal rewards)
Dimensions of interdependence
Mutual dependence you rely on this person for something(finance experience emotional needs)
Power (asymmetric dependence) when one partner is more dependent on the other to have their outcome satisfied (roommate is sleeping so you have to change behavior to not wake them)
Conflict - a lack of correspondence in outcomes
Coordination - people need to work together to meet outcomes(put headphones on so you can sleep)
Future interdependence (how one interaction will affect future ones (roommates are too loud and so you’ll try to leave to sleep elsewhere; ReVenGe)
Information certainty - Each partner knows for sure what the other one wants; mutual understanding